Delivering Sales Ready Leads with Marketing Automation

Marketing Automation is a software application that allows you to plan and implement a highly personalized, multi-channel direct marketing campaign that tracks and scores lead activities.

This tactic is particularly powerful for organizations with dedicated sales teams who can provide prompt, personalized follow up calls.

As a result, organizations can reduce their sales cycle timeline and realize a stronger marketing ROI.

Watch this short video to learn more about this highly targeted direct-response marketing tactic.