Dec 11, 2017
Delivering Sales Ready Leads with Marketing Automation
Marketing Automation is a software application that allows you to plan and implement a highly personalized, multi-channel direct marketing campaign that tracks and scores lead activities.
This tactic is particularly powerful for organizations with dedicated sales teams who can provide prompt, personalized follow up calls.
As a result, organizations can reduce their sales cycle timeline and realize a stronger marketing ROI.
Watch this short video to learn more about this highly targeted direct-response marketing tactic.