If you’re heading up marketing for a national brand, you know that today’s audiences want to engage through a wide variety of channels—both online and off—and that they demand consistency and quality in their interactions with every channel. What these customers don’t recognize is the complex coordination and juggling it takes to provide that seamless omnichannel marketing experience they expect. You’re piecing together digital strategies with traditional, tangible offline strategies to attract and engage the right customers wherever they are, whenever they are, without breaking the bank — and all without compromising brand consistency or sacrificing personalization.
Achieving these goals requires significant resources, but at the same time, marketing budgets are shrinking and supply chain and procurement teams are looking for ways to cut costs, minimize risks and align more closely with corporate and marketing strategies.
For many organizations trying to manage their own marketing execution — from order management to warehousing to mailing—or coordinate a pool of vendors and service providers (each with their own unique contracts, pricing and procedures), the process is so full of friction points that it’s all but impossible to bring the company’s beautifully designed, captivating collateral to life.
What these businesses need is a one-stop shop that provides all the tools they need to streamline marketing execution and empower quality campaigns across every channel.
OneTouchPoint offers exactly that: a single-source vendor that empowers marketers to create seamless brand experiences across all customer touch points by aggregating, integrating and managing key components of print marketing outreach. Our end-to-end marketing supply chain support simplifies the creation, management, print, warehousing, fulfillment, and shipping processes and enables clients to decrease staff, speed time to market, reduce errors and more effectively manage costs, budgets and campaign effectiveness.
How Do We Empower Marketing Execution?
You can read more about how we streamline each supply chain activity — from order management to printing, warehousing and mailing — in our recent blog post. But here, let’s take a look at three of the characteristics that make OneTouchPoint the ideal single-source solution to empower marketing execution.
We’re more than a vendor to our clients — we’re a marketing partner who understands the processes that drive customer engagement. From multichannel marketing execution to all things print, packaging, kitting and distribution, we get your approved, branded materials where they need to go, when they need to get there. What’s more, our team has the expertise to oversee your entire print supply chain, manage your inventory onsite, get you the deepest mail discounts, serve as your customer service team and much more.
Comprehensive, End-to-End Offering
From our U.Connect front-end to production, distribution and technology-enabled managed services, our end-to-end offerings cover the entire marketing supply chain. Rather than juggling different vendors for every step of the execution process, our clients pass the buck to the OneTouchPoint team, letting us handle supply negotiations, maintain equipment and take care of printing, storage and mailing. We tackle the heavy lifting so our clients can focus on what they do best: running their business.
With over 40 years of experience, we've helped marketers and supply chain leaders tell highly-personalized stories with consistent, high-quality marketing materials while managing costs, enabling scale and optimizing operations. More than 3,000 customers, including Fortune 500 companies in the manufacturing, franchise, retail, healthcare and financial services industries, trust OneTouchPoint to increase the return on their marketing investment, one touchpoint at a time.
OneTouchPoint can empower your organization to launch national and localized marketing campaigns on-demand while keeping full control over quality, quantity, distribution and budget. To learn more, contact us today or request a quote on your next project. Our experts will provide insight and ideas to deliver phenomenal results at a great price.