Of All the Challenges Facing the Healthcare Industry, Communicating Shouldn't Be One
From combatting shrinking margins and meeting revenue objectives to managing changing patient expectations, and staying up-to-date with the latest technical and medical updates (not to mention staying compliant with state and federal requirements) all while managing multi-location clinical organizations, the healthcare industry is facing a wide variety of business challenges. And in the juggle, it can be all too easy to let patient communication slip through the cracks. But patients are the heart and soul the healthcare industry, right? So how can resource- and energy-strapped organizations make patient communication a priority no matter what else is going on?
Have you heard the phrase, “death by a thousand paper cuts”? The idea is that all these little things — each inconsequential enough on its own — pile up until the burden is overwhelming. When it comes to patient communication, marketing and communications leaders in the healthcare world may feel like they’re facing death by a thousand paper cuts as they manage the logistics involved in print marketing fulfillment, including printing, mailing, personalization, privacy, budget maintenance and so much more. What they need is a system that manages the details (takes away the paper cuts) and leaves them free to focus on what they do best: building trusting, compassion-driven relationships with patients.
Fortunately, OneTouchPoint is here to help. As a single-source print marketing execution partner, we are dedicated to helping our clients streamline all the logistics involved in patient communication. We handle the medium, so you can focus on the message.
“We value OneTouchPoint as an indispensable partner. OneTouchPoint’s expertise, not only in printing, but in mail fulfillment, programming, design, and customer service has made us consistently successful in meeting stringent state requirements and serving our members. We could not do what we do, as well as we do it, without OneTouchPoint.”
-Large Healthcare Insurance Company
Here are just a few ways we’re helping healthcare marketing leaders lighten their loads and get back to what matters.
Centralizing Marketing Materials to Protect the Message
One of the biggest priorities for national healthcare marketing and communication leaders is protecting the brand and its message, ensuring the design remains consistent from location to location, every patient learns the same policies and procedures and has access to the same information, and inventory stays current across the organization.
Of course, managing all this manually is a full-time job in and of itself. But OneTouchPoint’s U.Connect platform takes the burden (and risk) off both corporate leaders and marketers by collecting marketing assets and patient material in a single, centrally controlled online hub. This means marketing leaders can ensure materials are up to date based on design, messaging, legal compliance, internal policy, etc., while local clinic managers and staff can easily access and customize marketing assets, replenish stock – such as forms, or order swag for a local community event — all managed and fulfilled by OneTouchPoint.
By centralizing assets, the organization stays on brand, and marketing teams are freed from managing one-off requests, saving significant time and frustration, and allowing them to focus on the job at hand – nurturing patient relationships and driving revenue. As a single source marketing execution vendor, OneTouchPoint can removes the middleman from the production and fulfillment process, saving costs and boosting efficiency.
Ensuring Compliance in Every Communication
Healthcare providers and insurers are tasked with communicating sensitive information in a way that builds trust, shows empathy and reflects a high standard of care — and doing all that without risking patient privacy or violating HIPAA compliance. Often, the compliance burden gets in the way of effective, personalized, compassion-driven communication. But again, OneTouchPoint is equipped to remove that burden.
Our end-to-end data security measures are HiTrust certified, and our expertise extends to secure print production strategies. Our employees are trained annually on HIPAA requirements and provided the resources they need to ensure HIPAA standards are met for physical, network and process security. We upload patient names and lists to a secure FTP site and with 100% match mailing capabilities, we ensure each patient receives the correct information. Learn more about our certifications here.
The bottom line is that, while traditionally, compliance has gotten in the way of communication, OneTouchPoint specializes in helping our healthcare industry clients ensure that a patient’s protected health information (PHI) is secure so they can focus on what really matters.
Finding Cost Savings — Without Compromising Quality
As healthcare costs continue to skyrocket, margins are shrinking, but that doesn’t mean quality print marketing and communications are off the table. At OneTouchPoint, we pride ourselves on helping clients minimize print costs by cutting waste and finding savings. Our team of experts can help you identify ways to maximize marketing or procurement spend for direct mail marketing, benefits statements to patient notifications and more through bulk postage discounts, paper procurement and other system efficiencies, while our six production facilities nationwide minimize shipping time and costs by allowing for strategic choices as to where materials are printed. Our centralized order management and reporting system, U.Connect, makes it easy to track print spending and spot savings opportunities.
Finally, we’re dedicated to saving costs by minimizing wastes. We help clients keep pace with legal changes, required notices and patient forms with print on demand capabilities that minimize the amount of outdated and/or noncompliant material that ends up in the recycling bin. These print-on-demand capabilities and real-time inventory management have reduced customers’ inventory by up to 50 percent and cut scrap material to less than 0.1 percent.
Organizations in the healthcare industry have enough obstacles to overcome and enough challenges to face — patient communication shouldn’t be one of them. When your organization is ready to find a trusted, single-source print marketing execution partner, we invite you to contact us to learn more, or request a quote on your next project.