For anyone establishing goals for a new year, individuals and businesses alike, it can be easy to get swept away in what’s new and shiny and trendy. But what we’ve found to be more effective—and what leadership expert Simon Sinek has always advised—is to “start with why.” In creating our roadmap for the year, ensuring each initiative is aligned with our core company values means we can rest assured we’re on the right track – and providing the services, solutions and technologies that ensure YOUR success.
So, as we settle into 2022, we wanted to take a moment to reflect on and share the core values that drives OneTouchPoint.
Reliability
At OneTouchPoint, we pride ourselves on the fact that we are always open. When the pandemic shuttered businesses in early 2020, our work with the healthcare, financial, and grocery industries established us as an essential business, which meant we were able to continue supporting our customers through this highly uncertain time. With more than 600 dedicated employees, 7 locations, and over 300 bindery and finishing devices at our disposal, we are always up and running and on call.
As part of our focus on reliability, we’re committed not only to being there but to doing things right. We’re always working hard to protect our clients’ data (and maintain high-level certifications), as well as provide high-quality products and services. And with a 98 percent on-time delivery rate and a 99.9 percent accuracy rate, we’ve got a pretty good track record, if we do say so ourselves.
Adaptability
We recognize that, in the business world, the only constant is change, so we work hard to be adaptable in order to help our clients be the same. Our flexible technologies, solutions, and teams support the entire marketing supply chain, and as a singular point of contact for the full marketing ecosystem, we can easily adapt to our client’s needs on the fly.
From creating and launching print and digital marketing campaigns to producing and distributing assets to managing your secure data to simplifying business processes and providing real-time data intelligence, we’re here to make your marketing life easier.
Innovation
We also know that “business as usual” is rarely the right move in this ever-changing landscape, so we are consistently focused on expanding our capabilities as a technology-enabled, value-added partner in the markets we serve. We are constantly evaluating market trends and customer feedback and adjusting our technology roadmap accordingly.
Our particular style of innovation works because it’s grounded in more than four decades of experience supporting brands and two decades of local store marketing for franchises. It’s not based on what’s new and exciting, but on what we know will best serve our clients. We strive to continuously create and evolve our technology and solutions to enable our clients’ own innovative initiatives by simplifying operations and powering brand engagements.
Sustainability
Print marketing in particular gets a bad rap for wasting paper, and we combat that waste in every aspect of our work, from reducing the energy and water we use to making sure our clients are able to print only the materials they need. We work hard to reduce waste streams across the board, and we champion our recycle and reuse program to minimize our landfill contributions and environmental impact.
In terms of corporate sustainability, our commitment to diversification across the industries we support and our ability to shift work across several nationwide locations have positioned us to remain financially sound — and ready and able to stay reliable for our clients.
Community Involvement & Corporate Diversity
At OneTouchPoint, we take our role as one of the leading businesses and employers in each of our regions to heart. As such, we take great pride in supporting our local communities through a variety of activities such as fundraising events for the American Cancer Society, Salvation Army donations and involvement in their annual “Adopt a Family” program, donations to the local food pantries, and monetary or in-kind donations to local nonprofits.
As part of our efforts to lead by example as a significant business presence in our local communities, we also strive to improve corporate diversity year after year. Owned by a minority-certified private equity firm, OneTouchPoint is committed to promoting and increasing the participation of diverse suppliers in all purchasing and contractual business. We have a corporate goal to ensure a significant percentage of all goods and services we acquire come from diverse firms, and we conduct regular implicit bias training and education with our teams.
These are the values that drive the work we do at OneTouchPoint, whether we’re setting big goals for a new year or making small adjustments to our roadmaps. If you’re feeling inspired, we invite you to learn more about how we support our clients’ multichannel marketing strategies. When you’re ready, contact us or request a quote on your next project. Our experts will provide insight and ideas to deliver phenomenal results at a great price.