Consumer expectations are growing more exacting in every industry, and manufacturing is no exception. Customers today require personalized, consistent, omnichannel communication. They expect brands to meet them wherever they are, whenever they’re ready.
As a result, marketers are tasked with creating content that appeals to various audiences, communicates complicated product information and supports every step of the sales cycle. But at the same time, marketing and procurement teams are facing growing price sensitivity, reduced budgets and increasing pressure to demonstrate ROI.
In the face of these rising pressures, the manufacturing companies that are still managing sprawling in-house printing and distribution facilities are spending more time and resources than necessary on marketing logistics. These organizations need a way to take control of their brands and streamline marketing management from production to distribution.
OneTouchPoint empowers manufacturers’ marketing teams to aggregate, integrate and manage every link in the marketing supply chain with a single partner. We make it possible to create, manage, print, warehouse, fulfill and ship technical manuals, direct mail pieces, product samples, marketing promotions, custom kits and more from a single vendor, streamlining marketing management and significantly cutting costs.
Let us show you how.
Vendor Consolidation
When your organization is juggling separate vendors (and their unique contracts and service-level agreements) for every component of the supply chain, all while managing an in-house print shop and mail room with its own equipment, IT, resource and supply requirements, there’s no two ways about it: things are going to get messy. The sprawling costs, along with the time and energy staff has to dedicate to managing it all, will quickly prove more trouble and more expense than their worth.
OneTouchPoint provides manufacturing clients a single-source solution for all their local and national marketing execution needs, from asset production to warehousing materials to kitting to distribution. We offer all things print, asset management, ordering and fulfillment, mailing, financial control and in-depth analytics — and all with a single point of contact. We’re not just another vendor our clients have to manage; we pride ourselves on being the single supply chain partner, working with clients to create impactful print marketing and product materials for every audience.
Centralized Marketing Materials
It’s not just the team at headquarters that’s working with your company’s marketing assets. Local dealers, sales representatives, and vendors across the country need access to up-to-date, on-brand assets they can customize and produce for their own audiences.
If those materials are hidden away or decentralized, two things happen: first, everyone involved has to spend time they don’t have searching for the latest versions of key collateral. And second, local marketers may start creating their own collateral from scratch, again wasting time, but more importantly, compromising brand integrity and consistency.
OneTouchPoint enables organizations to centralize corporate-approved, branded assets, programs and promotions, which means dealers and dealer networks have 24/7/365 access to the collateral they need, without risking brand consistency.
Inventory Management
Mismanaged inventory is a significant driver of costs among manufacturers who are handling marketing execution on their own — from overprinting that leads to stock obsolescence and inflated warehousing needs to the costly mistake of running out of inventory when you need it.
OneTouchPoint minimizes those costs and headaches, empowering clients to manage and track inventory in real time, with inventory alerts that notify you when inventory levels are low. Additionally, we help clients avoid overages through print on-demand services that minimize waste and save money on warehousing and print costs.
Simplified Operations
Imagine: you’ve already whittled your vendors down to a single, trusted provider, you’ve centralized assets and empowered every rep to work with that provider to produce their own product and marketing materials and you’ve streamlined inventory management to reduce wasted materials, time and expense.
Still, clients can take it a step further with OneTouchPoint by bringing our team in-house. From onsite equipment management, to print, vendor-managed inventory programs and fulfillment management, we are here to support day-to-day execution, leaving you free to focus on your mission.
Significant Cost Savings
Through all these streamlining efforts, our clients are saving themselves significant time and headaches, but they’re also reducing costs. Minimizing vendor contracts, reducing print waste and scaling back warehousing needs all lead to shrinking expenses. And contracting with us to take over onsite marketing supply chain management responsibilities saves significant time and money on hiring, onboarding and employee-related overhead.
When your manufacturing organization is ready to get out from under piecemeal solutions from disparate vendors, OneTouchPoint can become your single contact point to spearhead print marketing execution activities. When organizational leaders and their teams need to refocus responsibilities, conserve resources, and streamline marketing management tasks that eat up time and money, OneTouchPoint is the ideal partner.
But don’t take our word for it! Read our case study to learn how one manufacturing company shored up management of its in-house document printing and distribution facilities by outsourcing to OneTouchPoint. Then, when you’re ready, contact us to learn more, or request a quote on your next project. Our experts will provide insight and ideas to deliver phenomenal results at a great price.