No Brick-and-Mortar Location? No Problem: Multichannel Marketing for Nonphysical Brands
Learn how brands without physical locations can leverage OneTouchPoint to create powerful digital and print marketing campaigns.
BRAND MANAGEMENT PLATFORM
One platform.
Every brand touchpoint.
- Keep every location on-brand automatically
- Self-service asset ordering for you your teams
- Automated workflows that standardize approvals
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Brand Management
Centralize your marketing efforts.
Tech-driven
Brand Consistency
Save time, enable local self-service and safe keep your brand, with technology to govern everything at a user level — from what users can access, assets they can order, to what they can customize and more – with custom business rules.
Workflows
that Protect
With our technology, you can set budgets at any level including individual, department or dealership location. You have the ability to create automated workflows that standardize your order approval process, allowing for easier management of chargebacks.
Focus
on the Big Picture
Save time by no longer worrying about one-off requests. With a self-service online storefront, marketing simply adds assets, content & goods – then users login, find, localize, order & pay for what they need.
Get everyone on the same (brand) page.
As a brand asset management platform, OTP One, keeps your brand and content on point with our web-based branded storefront.
Your team easily adds all of your brand’s approved assets and content, creating a single source of truth for your (approved) users. Then users can simply log-in to access all of your marketing awesomeness – from product imagery, logos, marketing collateral, tech manuals, training materials to premiums, wearables and more.
The result? You enable users to represent your brand consistently across locations, while saving your team from time consuming one-off requests.
Your brand, one vendor.
Our brand management platform OTP One supports the end-to-end management of your local, national, and global marketing campaigns, programs, and asset management – from production to distribution – with complete oversight.
- Empower users to launch approved local/regional marketing campaigns
- Comprehensive branded content and physical goods material management
- Modular template capabilities allow users to personalize, localize and customize assets based on parameters you set
- Fully integrated with our production, fulfillment, warehouse & distribution capabilities
Leverage technology, save time.
Free your marketers and brand creators to spend more time on strategy and creating and less time on busy work. Our brand management software ensures you have oversight across your brand. From easily granting access at the user level to specific content, to leveraging approval workflows for assets (or any that you choose). You determine how your users interact with your brand – from customizing, ordering, paying and more.
Our platform is purpose-built to support YOUR brand needs.
Our platform is purpose-built to support YOUR brand needs.
Brands run on OneTouchPoint
Brand Management Solutions
Orchestrate consistent, compliant branding across every touchpoint.
Brand control made simple.
Imagine having all your branded assets centralized in one intuitive, self-service hub backed by intelligent, tech-driven guardrails.
Our brand management solution, powered by OTP One Brand, puts you back in control, simplifying brand management, safeguarding consistency, and empowering teams to stay on message without slowing down.
The result: fewer distractions, stronger alignment, and more time to focus on the strategy and creativity that actually move your brand forward.
Benefits at-a-glance.
- Protects your brand: Centralized oversight safeguards your reputation.
- Accelerates time-to-market: Deploy campaigns and marketing collateral rapidly with ready-to-use resources.
- Empowers teams: Provide intuitive access and customization within defined guardrails.
- Reduces cost & waste: Leverage on-demand production and order consolidation.
- Drives ROI: Utilize analytics to guide strategy and optimize resource allocation.
Key brand management capabilities.
- Protect Your Brand: Protect your reputation through one central brand command center.
- Elevate Customer Experience: Improve marketing performance with exceptional customer experiences.
- Empower Your Team: Arm your teams for success with easily-customized brand assets.
- Accelerate Time-to-Revenue: Get to market quickly with rapidly deployable content and materials.
- Capture Economies of Scale: Centralized management of inventory and funds enables insights into use and performance.
Did you know?
A leading construction manufacturer accelerated speed-to-market by 3-5 days using OTP One Brand.
“Our new centralized marketing hub lets us provide quick, nationwide access to approved on-brand marketing materials and promotional items to our sales team when and where they need them, 24/7. Our field teams are better enabled and we can more easily manage our assets and inventory and reduce the time the marketing team spends on one-off requests and manually sending out sales kits.”
Resources
Why You Need a Brand Hub: How Centralizing Institutional Knowledge Can Transform Your Marketing
Learn how a centralized brand hub can support sprawling teams of local and national marketers by keeping critical materials front and center.
The Hidden Reasons Omnichannel Marketing Breaks Down
Omnichannel marketing has been a strategic priority for over a
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