Manufacturing Solutions:
Streamlining Operations and Cutting Costs
Chapter 1
Introduction
Master the supply chain, and take control of your brand, budget and future.
And yet, expectations for marketers are higher than ever, as customers demand to connect with brands through a wide range of on and offline channels. And they have high standards for those interactions: 76 percent of customers look for consistent experiences across every channel, and if they don’t get it, 71 percent switched brands in the last year2.
So how are manufacturing companies, along with their local dealers, vendors and sales representatives, supposed to design and execute these omnichannel marketing campaigns — and all the equipment, supplies and logistics that go along with them — without breaking the bank? Manufacturing organizations need a way to take control of their brand and to reduce the complexity and cost of managing the marketing supply chain from production to distribution. By letting OTP take the reins of your marketing supply chain, your organization can consolidate efforts and eliminate wasted time, money, and materials. 1Content Marketing Institute 2Salesforce
Chapter 2
Single Point of Contact
A single source supply chain vendor like OneTouchPoint can take the load off your hands, providing one point of contact that manages on and off-site printing and shipping — and all the equipment and personnel that go along with them. Not only are you getting streamlined processes and domain expertise through onsite and technology-managed services; you’re also saving time and controlling costs by working directly with just one vendor instead of juggling many. So how are manufacturing companies, along with their local dealers, vendors and sales representatives, supposed to design and execute these omnichannel marketing campaigns — and all the equipment, supplies and logistics that go along with them — without breaking the bank? Manufacturing organizations need a way to take control of their brand and to reduce the complexity and cost of managing the marketing supply chain from production to distribution. By letting OTP take the reins of your supply chain, your organization can consolidate efforts and eliminate wasted time, money, and materials.
Chapter 3
Central Asset Hub
67 percent of top-performing companies have a strategy to centralize brand and marketing functions while empowering local offices to conduct their own marketing efforts.
Chapter 4
Print on Demand
One of the biggest wastes of time and material in marketing execution is in overprinting. But OneTouchPoint’s print-on-demand services mean you can print just what you need (any size, any format, any quantity), right when you need it.
These services allow manufacturers to reduce — and nearly eliminate — overages and stock obsolescence while saving costs on warehousing and bulk printing.
What’s more, our on-site, real-time inventory management services ensure you never run out of key collateral — from brochures to product manuals and literature and beyond.
With OneTouchPoint’s 99.92 percent accuracy rate, you can be assured orders will get where they need to go — correctly and on time.
Chapter 5
Smart Supply Management
Paper brokerage services provide clients with the best deals on materials. Nationwide print/ship centers save time and cost by allowing us to print and ship materials from whichever facility is closest to their destination. Deep postal service discounts save money without sacrificing quality or speed. These strategies can help companies save 20 to 30 percent on communication costs, but we don’t stop at paper brokerage and shipping discounts! Our on-site services allow clients to shore up costs on equipment and maintenance, HR operations and personnel management, as well. Since 2003, OneTouchPoint has provided flexible pricing structures, no volume commitments, and millions in cost savings to leading manufacturing companies
Chapter 6
Data-Driven Decision Making
When print quantity decisions are just educated guesses and it’s unclear which marketing campaigns are working and which aren’t, manufacturing companies find themselves spending more money than they need to, simply because their processes and results aren’t as visible as they could be.
But OneTouchPoint’s suite of technology and services empowers manufacturers to ensure on-time delivery of product literature from easily managing revisions, to unlocking their data to analyzing supply chain operations and more. These analytics provide a firmer grasp on inventory and mailings and insights into which marketing assets are being used (or not) and which assets and tactics are most effective for each product, dealer location or department. By enabling procurement (and marketing) teams to take a deep dive into what they have, what they need, what’s working and what’s not, we can help them plan for future design and development, allocating resources for initiatives that work and pausing investments on the ones that don’t drive results.
Bring Your Brand In Lockstep With Your Business
Leverage OneTouchPoint’s decades of domain expertise, national reach, and proven solutions to get materials created, produced, and distributed to distributers, dealer networks, local stores and end consumers on the front end, while being tracked, analyzed and invoiced simply, efficiently and correctly on the back end.
Our commercial print power and national presence allow you to leverage economies of scale by lower printing and shipping costs while powering consistently flawless brand engagements with your end consumer, whether in the store or on their doorstep
Learn more about how OneTouchPoint can help you reduce waste, increase margin, and enable your teams and partners for success.
Visit 1touchpoint.com or email [email protected]