Marketing for Manufacturers:
Streamlining Operations and Cutting Costs
5 compelling reasons to partner with a single-source vendor that empowers marketers, increases efficiency, and minimizes costs.
Chapter 1
Introduction
Master the marketing supply chain, and take control of your brand, budget and future.
Furloughs and budget cuts are an ever-present reality in the manufacturing world, and that means, more often than not, marketing budgets are tight. 37 percent of manufacturers cite securing budget as a top marketing challenge; 64 percent have insufficient funds to accomplish digital marketing goals.
And yet, expectations for marketers are higher than ever, as customers demand to connect with brands through a wide range of on and offline channels. And they have high standards for those interactions: 75 percent of customers look for consistent experiences across every channel, and if they don’t get it, 73 percent are likely to switch brands.
So how are manufacturing companies, along with their local dealers, vendors and sales representatives, supposed to design and execute these omnichannel marketing campaigns — and all the equipment, supplies and logistics that go along with them — without breaking the bank?
Manufacturing organizations need a way to take control of their brand and to reduce the complexity and cost of managing the marketing supply chain from production to distribution.
By letting OTP take the reins of your marketing supply chain, your organization can consolidate efforts and eliminate wasted time, money, and materials.
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Chapter 2
Single Point of Contact
Most manufacturing marketing leads are managing their supply chains themselves, which means they’re juggling contracts, policies, procedures and timelines for every single vendor, sourcing materials, maintaining equipment and managing logistics on their own. That means the team is spending their limited time, energy and resources on the heavy lifting and the grunt work rather than the big picture.
A single source marketing supply chain vendor like OneTouchPoint can take the load off your hands, providing one point of contact that manages on and off-site printing and shipping — and all the equipment and personnel that go along with them. Not only are you getting streamlined processes and domain expertise through onsite and technology-managed services; you’re also saving time and controlling costs by working directly with just one vendor instead of juggling many.
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Chapter 3
Central Asset Hub
When you’ve got dealers, local vendors, and sales representatives each customizing and ordering marketing assets, it can be tough to ensure consistent quality and brand storytelling—much less manage and fulfill each party’s collateral orders.
Storing assets in a central hub means less time wasted searching for the latest versions of marketing pieces or reinventing existing collateral. It also maximizes brand consistency and integrity, and minimizes the national marketing team’s oversight over orders and fulfillment.
Free your team’s time by providing internal teams, dealers and distributor networks access to a pre-approved asset library. Users can customize, personalize or localize specific content and download, purchase, or have pieces printed on demand. Larger orders can be fulfilled from our warehouse and shipped directly to the correct location.
67 percent of top-performing companies have a strategy to centralize brand and marketing functions while empowering local offices to conduct their own marketing efforts.
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Chapter 4
Print on Demand
One of the biggest wastes of time and material in marketing execution is in overprinting. But OneTouchPoint’s print-on-demand services mean you can print just what you need (any size, any format, any quantity), right when you need it.
These services allow manufacturers to reduce — and nearly eliminate — overages and stock obsolescence while saving costs on warehousing and bulk printing.
What’s more, our on-site, real-time inventory management services ensure you never run out of key collateral — from brochures to banners to floor stickers and beyond.
With OneTouchPoint’s 99.92 percent accuracy rate, you can be assured orders will get where they need to go — correctly and on time.
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Chapter 5
Smart Supply Management
No more negotiating with individual materials vendors or shipping services. Working with a one-stop-shop like OneTouchPoint means access to our world-class resources.
Paper brokerage services provide clients with the best deals on materials. Nationwide print/ship centers save time and cost by allowing us to print and ship materials from whichever facility is closest to their destination. Deep postal service discounts save money without sacrificing quality or speed.
These strategies can help companies save 20 to 30 percent on communication costs, but we don’t stop at paper brokerage and shipping discounts! Our on-site services allow clients to shore up costs on equipment and maintenance, HR operations and personnel management, as well.
Since 2003, OneTouchPoint has provided flexible pricing structures, no volume commitments, and over $3.5 million in cost savings.
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Chapter 6
Data-Driven Decision Making
When print quantity decisions are just educated guesses and it’s unclear which marketing campaigns are working and which aren’t, manufacturing companies find themselves spending more money than they need to, simply because their processes and results aren’t as visible as they could be.
But OneTouchPoint’s U.Connect platform empowers manufacturers to unlock their marketing data and analyze supply chain operations. These analytics provide a firmer grasp on inventory and mailings and insights into which marketing assets are being used (or not) and which assets and tactics are most effective for each product, dealer location or department. By enabling marketing teams to take a deep dive into what they have, what they need, what’s working and what’s not, we can help them plan for future design and development, allocating resources for initiatives that work and pausing investments on the ones that don’t drive results.
Bring Your Brand In Lockstep With Your Business
Leverage OneTouchPoint’s decades of domain expertise, national reach, and proven solutions to get branded materials created, produced, and distributed to local stores and end consumers on the front end, while being tracked, analyzed and invoiced simply, efficiently and correctly on the back end.
Our commercial print power and national presence allow you to leverage economies of scale for lower printing and shipping costs while powering consistently flawless brand engagements with your end consumer, whether in the store or on their doorstep
Learn more about how OneTouchPoint can help you reduce waste, increase margin, and enable your teams and partners for success.
Visit 1touchpoint.com or email info@1touchpoint.com
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can help your manufacturing communications.