Marketing for Medical Devices: 3 Steps to a Winning Strategy
Medical Device manufacturers need to execute an engaging, multichannel marketing campaign that speaks to buyers in the right place at the right time.
Brands Running on OTP One.
Create Global Brand Harmony.
Hit the right notes in your brand-to-local approach. With OTP One platform, integrated services and decades of industry expertise, we’ll remove the complexities of managing distributed brand(s), so you accelerate speed-to-market, elevate efficiencies and raise marketing effectiveness.
OTP One Brand
Get everyone in brand harmony. Centralize, manage and oversee your brand and content with powerful admin tools, an intuitive tech platform and a self-service web portal that keeps your brand orchestra in sync.
OTP One Platform
OTP One platform brings together brand management with creative, local marketing and intelligence across channels and systems to create elevated brand experiences. And unlike our competitors, OTP One is fully integrated with our powerful back-office production capabilities.
Create an end-to-end vendor ecosystem with OTP or connect to preferred 3rd party vendors via APIs.
OTP One Create
Give non-designers freedom to create, with safety barriers that keep your brand on point. Create everything from localized ads to social posts, managed with locked down templates that ensures brand (+ legal) compliance.
OTP One Engage
Omnichannel marketing orchestration that enables consumer engagement across any channel, any time, anyway. Leverage pre-set brand campaigns, segment audience(s), analyze the data, and then allow users to launch these approved marketing campaigns. You stay on brand, empower users and increase ROI.
OTP One Extend
Extend your ecosystem with integration services that connect businesses’ disparate systems, BI, 3rd party suppliers and more, ensuring seamless data flow and efficient automation across different technologies with open APIs and configurable connections.
Integrated Print, Production, Fulfillment & Warehouse
Automatically integrated with our OTP One platform, you can easily plug-in & go with any (or all) of our back-office capabilities. From nationwide production, an arsenal of commercial printers, complex data capabilities, to warehousing and global distribution, our back-office solutions enable full orchestration with a single partner.
Security & Compliance
We follow world-class security and compliance protocols – including HITRUST and ISO.
Standard BI & Analytics
At OTP, we consider these the basics. The always included, table stakes reporting, that provides a single-view across all of your activities. Looking for custom reports and dashboards? Our OTP One Intelligence module offers 360 BI & Analytics.
Account Management & Professional Services
With dedicated account management as part of your partnership with OTP, your account manager will take lead on your projects and work hand-in-hand to implement your approved strategy.
We offer professional services to supplement your team. Our teams of experts can work with you across multiple specialties, from creative and designers, to onsite staff that can procure promotional items to marketing experts that can create and/or manage your multichannel, local campaigns – nationwide.OTP One Intelligence
Unify your data and drive decisioning. Our technology and teams can help synchronize your data across systems (CRM, ERP, POS, and more), unifying your data with custom reports and dashboards that allow for quick marketing adjustments to fine-tune your campaigns.
End-To-End Brand Orchestration.
It’s end-to-end, holistic global brand and marketing orchestration with one vendor – supported by a plethora of guidance and professional services. Let us help you increase marketing effectiveness and production efficiencies when you pick any – or all – of our solutions.
1. Data-driven strategy. Analyze data, then design strategies with improved outcomes, all supported by certified marketing and professional services teams.
2. Tech-driven efficiencies. Save time, increase efficiencies and effectiveness while creating consistent communications with comprehensive brand controls and complex personalization with technology.
3. Comprehensive GTM. Expand reach by leveraging an omnichannel environment – digital, print, in–store, or a mix of any – elevating your consumer experience.
4. Unify data & analyze. Unify distributed data, access, analyze then decision using real-time analytics, custom dashboards and API data integrations.
5. OTP Expertise: A dedicated account team will work 1:1 with you – providing guidance to help ensure success.
Harness Our Powerful Automated Marketing Solutions
We bring together local marketing capabilities, brand management software and complete marketing production capabilities to create an elevated brand experience across any channel–online, offline or in-store.
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Advertising
Spend Return
Spend Return
A national Home Building brand leveraged our purpose-built multi-channel marketing services using pre-approved campaigns and automated execution
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YOY average spend reduction
Leverage our brand management software, OTP One platform, streamlined processes, and know-how to lower direct material & productivity costs.
3-5 Days
Increased
speed-to-market
Our user-friendly channel marketing automation platform leads to increased adoption of self-service orders users, getting materials to market, faster and on brand.
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order rates
We get it right the first time. And with nationwide locations & global network of partners – we’ve got you covered.
More than a vendor.
We’re the anytime, anywhere, anyway through channel marketing automation platform with 40+ years of experience. Your trusted partner in vendor managed services.
Resources
Stay up-to-date on the latest news and industry trends. Brand management software and technology, local marketing platform, commercial print solutions, OMS fulfillment, shipping and more – you name it, we’ve got the resources (and solutions) you need.
Tariff Whiplash? Navigate Tariffs with an End-to-End Marketing Partner
If you’ve tried to source materials, print collateral, or ship
7 Ways OneTouchPoint Supports Alcohol & Beverage Marketers
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