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U.Connect

Marketing Automation Platform

U.Connect is our through channel marketing automation platform (TCMA). It’s a centralized communication hub that integrates localized marketing services and comprehensive brand management capabilities.

Get Better Results with Automated Marketing

Amplify awareness, drive winning consumer experiences and simplify management of your brand with our automated marketing platform. From asset and fund management to ad builders and more, you can fully integrate marketing production, fulfillment and distribution capabilities.

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Simplify Marketing with Automation

Our marketing automation platform sits at the intersection of offline, online, and in-store customer touchpoints.  Each touchpoint is recorded and can be analyzed, simplifying the management of your distributed brand. Our TCMA platform enables you to:

  • Support Nationwide Users | Approved users from franchisees, retailers, channel partners, to dealer networks get immediate access to your branded content, materials, kits, campaigns and more to localize, order (or download) and execute campaigns all based on your strategy.
  • Make it Local | Localizing messaging makes it relevant without losing your brand identity. U.Connects' tech controls ensure the message, even localized, is on point.
  • Mitigate Risk | Centralize your approved content and take the lag time and guesswork out of approval processes. Modular templates ensure verbiage is set by the organization, locked down, keeping the messaging compliant and on brand in every communication.

Key Features Of Our Through Channel Marketing Automation Platform

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Manage Assets & Content

Manage your brand with ease by allowing approved users to easily search, find, customize and order assets, kits and/or physical goods.
Leverage Modular Templates

Leverage Modular Templates

(Nearly) eliminate corporate marketing requests with modular templates that allow users to customize assets, localize ads, postcards & more.
Self-Service Capabilities, 24/7

Self-Service Capabilities, 24/7

With an online storefront, marketing simply adds assets, content & goods – then users login, find, localize, order & pay for what they need.
Enable Local Marketing Execution

Enable Local Marketing Execution

Comprehensive marketing and execution services supporting subscription and on-demand digital, direct mail, print and email campaigns.
Produce, Kit & Ship with Ease

Produce, Kit & Ship with Ease

Fully integrated commercial print, OMS & distribution capabilities to deliver directly to franchisees, local dealers, internal teams & more.
Monitor with BI & Analytics

Monitor with BI & Analytics

Understand all aspects of your business. Simplify analyzing your campaigns, internal budgets, stock usage and more with a single vendor.

Streamline & Scale

Streamline and scale your marketing projects using automation. With our marketing automation platform, you have all of the tech enabled bells and whistles to ensure you can truly streamline your marketing processes. By automating, you will increase efficiencies and effectiveness that translates into time added back into your day.

Marketing sets the brand and business rules.

Your local reps access, localize, order and execute on your approved messaging and campaigns.

6 FEATURES OF OUR MARKETING AUTOMATION PLATFORM

  • User self-service
  • Location profiles
  • Ensure compliance
  • Manage budgets
  • Control inventory
  • Automate approvals

Key Through Channel Marketing Automation Platform Tasks

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Rights Management

Govern everything at a user level – from what users can access, assets they can order, approvals needed, budget dollars and more.
Set & Govern Campaigns

Set & Govern Campaigns

Create, set and launch new, local and national campaigns — from digital ads, direct mail, email campaigns, to in-store displays with complete oversight.
Locked Down Templates

Locked Down Templates

Set what can (and cannot) be changed at an asset level with modular templates, ensuring users change only what you allow.
Set Custom Workflows

Set Custom Workflows

Our flexible marketing automation platform allows you to set workflows – such as approval processes & shipping options – based on your business.

Fund Management

Fund Management

Set budgets at the individual level – then go a step further and set business rules based on specific assets or goods.
BI & Analytics

BI & Analytics

Analyze your business performance – from asset usage, order patterns, to spending at local & national levels.

Additional Resources

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U.Connect Video
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Uconnect Data Sheet

Centralize Your Brand eBook
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