U.Connect, our through channel marketing automation (TCMA) platform, integrates localized marketing services and comprehensive brand management capabilities (from asset and fund management, ad builders, and more) – all of which is fully integrated with our powerful production, fulfillment and distribution capabilities.
You amplify awareness, drive a winning consumer experience and simplify the management of your brand. It’s a winning combo.
We'll simplify the complexities.
OneTouchPoint’s U.Connect TCMA platform sits at the intersection of each offline, online and in-store customer touchpoint, simplifying the management of your distributed brand.
Streamline & Scale.
With U.Connect, you have all of the tech enabled bells and whistles to ensure you can truly streamline your processes. By automating your marketing (or procurement) team processes, you’ll see increased efficiencies and effectiveness that translates into time back in your day.
Marketing sets the brand and business rules.
Your local reps access, localize, order and execute on your approved messaging and campaigns.
Key Platform Task
Govern everything at a user level – from what users can access, assets they can order, approvals needed, budget dollars and more.
Set & Govern Campaigns
Create, set and launch new, local and national campaigns — from digital ads, direct mail, email campaigns, to in-store displays with complete oversight.
Locked Down Templates
Set what can (and cannot) be changed at an asset level with modular templates, ensuring users change only what you allow.
Set Custom Workflows
Our flexible marketing platform allows you to set workflows – such as approval processes & shipping options – based on your business.
Set budgets at the individual level – then go a step further and set business rules based on specific assets or goods.
BI & Analytics
Analyze your business performance – from asset usage, order patterns, to spending at local & national levels.