From TCMA to PMAP: The Evolution of Partner Marketing Automation
Your partners are one of your strongest growth engines—but only if they have the technology, tools, and professional support to market with confidence. For years, Through Channel Marketing Automation (TCMA) solutions helped brands share co-branded, localized, and compliant materials with distributors, resellers, and franchisees. That model worked when channels were simpler and customer journeys were […]
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