SALES & CHANNEL TEAMS
Everything you need to sell.
All in one place.
Sales teams, dealers, distributors, franchisees, agents, and field teams need fast access to approved materials, localized campaigns, and marketing resources that help them engage customers and drive revenue.
OneTouchPoint gives distributed teams a simple way to access, personalize, order, and activate the tools they need—without waiting on corporate or creative teams.
DISTRIBUTED SELLING CREATES FRICTION
Finding what you need shouldn't slow you down.
As organizations grow across locations, dealer networks, franchise systems, agent channels, and partner ecosystems, sales and field teams often struggle to find the right materials, request updates, place orders, or launch local marketing efforts.
When resources are difficult to access, valuable selling time is lost.
Resulting in:
- Time spent searching for assets and materials
- Delays waiting for marketing support
- Outdated or off-brand content
- Multiple systems and login experiences
- Inconsistent local execution
- Less time focused on customers
THE SALES + FIELD TEAM ADVANTAGE
Access what you need. Activate when you need it.
ACCESSIBLE
approved resources
PERSONALIZED
local relevance
CONNECTED
one destination
SIMPLE
self-service ordering
AVAILABLE
anytime, anywhere
FAST
speed to execution
OTP One® DRIVES CONNECTED SALES ENABLEMENT
Built for distributed teams.
OTP One gives field teams, dealers, distributors, franchisees, and agents one place to access the resources, campaigns, and materials they need to engage customers and support growth.
OTP One Brand
Access approved assets, templates, collateral, and brand resources.
OTP One Create
Personalize approved content for local markets and customer needs with easy-to-use templates.
OTP One Engage
Activate localized campaigns, communications, and marketing initiatives.
OTP One Extend
Order print, promotional products, signage, kits, inventory, and fulfillment resources from one location.
OTP One Intelligence
Provide visibility into adoption, utilization, and engagement activity.
Consistent brand presentation is associated with an average 33% increase in revenue. Meaning, it drives sales.
WHAT THIS UNLOCKS
Spend less time searching. More time selling.
Connected experiences help sales and field teams quickly find, customize, order, and activate the resources they need.
- Access everything from one location, 24/7
- Quickly find approved brand materials
- Customize content for local markets
- Order print, promotional items, and sales tools
- Launch pre-set campaigns without waiting on support teams
- Focus more time on customers and revenue generation
Fragmented vs. Connected
Traditional field support vs. connected sales enablement.
Many organizations support distributed teams through disconnected portals, shared drives, email requests, and manual ordering processes.
OneTouchPoint brings everything together.
| Dimension | Traditional Approach | OneTouchPoint |
|---|---|---|
| Brand Assets | Multiple repositories | One destination |
| Requests | Email and manual processes | Self-service access |
| Marketing Support | Wait for assistance | On-demand resources, 24/7 |
| Ordering | Separate systems, multiple passwords | Connected ordering experience, 1 password |
| Brand Consistency | Varied, off-brand | On brand, easy access to approved content and campaigns |
| User Experience | Complex and fragmented | Simple, intuitive |
SALES & DISTRIBUTOR FAQs
Questions & answers about supporting distributed sales and partner teams.
1How does OneTouchPoint help sales and field teams?
OneTouchPoint gives distributed teams one place to access approved marketing materials, customize content, order resources, and activate local campaigns.
2Can dealers, franchisees, and agents personalize materials?
Yes. Approved templates and governed workflows allow local teams to personalize content while maintaining brand consistency.
3What types of materials can users access?
Organizations can provide access to sales collateral, kits (i.e. new store openings), displays, brochures, signage, promotional products, direct mail, campaigns (print, digital and/or physical, localized digital marketing, presentations, training materials, and more.
4Can users place orders directly through the platform?
Yes. Users can order approved print materials, direct mail for local markets, promotional products, kits, inventory, and fulfillment items through connected workflows. In addition, approved users can access and deploy pre-set digital campaigns, social campaigns, and more.
5How does OneTouchPoint reduce support requests?
By providing self-service access to approved resources, local teams can quickly find what they need without relying on marketing, creative, or operational teams. Orders are then managed, fulfilled and shipped (digital or physical channels) directly to the user.
6What is the Connected Brand Experience™?
A Connected Brand Experience™ helps organizations connect brand governance, content creation, activation, fulfillment, and execution across distributed teams and locations.
Learn more by clicking here.
SALES ENABLEMENT INSIGHTS
Strategies for supporting distributed sales, dealer, and partner networks.
Why You Need a Brand Hub: How Centralizing Institutional Knowledge Can Transform Your Marketing
Learn how a centralized brand hub can support sprawling teams of local and national marketers by keeping critical materials front and center.
The Hidden Reasons Omnichannel Marketing Breaks Down
Omnichannel marketing has been a strategic priority for over a
Multi-channel Marketing for Financial Services Institutions
Learn the four essential elements of effective multichannel marketing strategies for financial services institutions.
33% more revenue starts with brand consistency.
We know that getting everyone in global brand sync is hard – we also know that always presenting the brand consistently increases attributed revenue by an average of 33%. Meaning, it helps drive sales.
With OTP One platform, sales and distributor teams have access to intuitive, easy-to-use technology that makes it simple to find the tools and materials they need to localize and customize, then order, download (or pay, produce and ship) enabling them to find, localize and run marketing – email, social, digital – campaign with just a few clicks that help win deals daily.
No tech or marketing experience needed.
OTP One platform ensures there are safety guardrails that ensure all of your i’s are dotted, and your t’s are crossed.
Marketing has built the assets and campaigns, verified copy with legal, and worked with creative on design. Our technology then takes those templates and combines them with your company’s business rules, so that you can’t accidentally go off-brand, or mess up. You see only what you can change – and what options you have to change it to.
Respond in minutes. Win deals faster.
Timing is key in follow-ups with response times enhancing success. And it’s no secret that to engage leads effectively, they are looking to you to provide answers to their questions and materials promised quickly.
Our OTP One platform lets you hop onto the online store, search for what you need – then action it – within minutes. Whether it’s emailing an asset you customized with your store/personal details, downloading a brochure on a new product or ordering swag to send over – our intuitive platform and templates (all pre-approved by marketing) ensure you have everything you need to respond accurately and fast, driving your success rates up.
At-A-Glance
What OTP One platform helps with:
- Instant access to sales materials
- Use ready-made campaigns & social posts
- Localize & customize with ease
- Intuitive, easy-to-use platform
- Pre-approved marketing assets
- Online store for ordering and/or downloading
Resulting in:
- Faster response times ("speed to lead")
- Simplified sales access 24/7/365
- Increased attributed revenue
- Enhanced sales success rates