COLLEGES & UNIVERSITIES
One campus. Six buyers. Zero shared visibility.
Govern admissions materials, athletics signage, bookstore and student life merchandise, direct mail, and alumni communications through one connected platform — enrollment season to game day to giving day.
Built for colleges and universities where admissions, athletics, and advancement each run their own playbook.
The Problem
Every department solves the same problem — separately.
- Admissions materials that need to land before a prospective family loses interest
- Athletics signage and gameday collateral produced under hard, fixed deadlines
- Bookstore, athletics, and Greek life merchandise ordered ad hoc by dozens of student orgs with zero central coordination
- Direct mail timed to enrollment funnel stages and alumni-giving cycles
- Brand standards enforced differently — or not at all — department to department
- No shared reporting across enrollment, athletics, auxiliary services, and advancement
- Vendor sprawl multiplying with every department's independent contracts
Enrollment marketing, athletics, the bookstore, student affairs, and advancement are usually solving the same procurement problem five separate times — with no shared visibility, no volume leverage, and inconsistent brand execution to show for it.
The Solution
One governed system for higher education execution.
OTP One® connects:
- Admissions and recruitment print — viewbooks, brochures, forms, letters
- Direct mail timed to enrollment funnel stages and alumni-giving cycles
- Athletics and event signage, banners, and gameday collateral
- Promotional merchandise across the bookstore, athletics, and Greek life
- Brand governance — centralized portal, templated ordering, approval workflows
- Consolidated reporting and volume-based pricing across every department
…into one connected operating model for colleges and universities.
Value by Role
Four departments. One system, built for what each one is actually measured on.
Most providers are built for one buyer. OTP is built for both.
For Enrollment & Admissions Marketing
- Faster turnaround on viewbooks, brochures, forms, and admissions letters
- Direct mail timed precisely to funnel stages — no missed windows
- Consistent, on-brand materials across every touchpoint a prospective family sees
- One vendor relationship instead of coordinating print, mail, and fulfillment separately
- Visibility into what's actually driving yield
For Athletics & Event Teams
- Gameday-ready signage, banners, and event collateral, produced under hard deadlines
- Backup production capacity built in — deadlines get hit, not hoped for
- Consistent branding across every event, venue, and season
- Self-service ordering for recurring signage and merchandise needs
- One point of contact when something needs to move fast
For Alumni & Advancement Teams
- Direct mail timed to giving cycles and campaign milestones
- Consistent brand execution across every donor touchpoint
- Faster production on time-sensitive appeals and event materials
- Coordinated merchandise and materials for alumni events
- Visibility into what's actually reaching donors, and when
For Procurement & Business Office Leaders
- Consolidated spend across departments that used to buy separately
- Volume-based pricing instead of a half-dozen disconnected contracts
- Full spend visibility across admissions, athletics, bookstore, and advancement
- Standardized purchasing and approval workflows
- One relationship to manage instead of five or six
Connected brand experience in practice
12%
average year-over-year cost reduction
3 - 5
days faster to launch time-sensitive materials
99%
order accuracy on fulfillment
Higher Education FAQ
Questions & answers about higher education services
What types of higher education institutions does OTP support?
- Colleges, universities, and university systems — across enrollment marketing, athletics, auxiliary services, student life, and advancement.
Can OTP consolidate spend that's currently split across departments?
- Yes. Admissions, athletics, the bookstore, Greek life, and advancement typically buy independently, with no shared visibility or volume leverage. OTP consolidates that spend into one relationship with unified reporting and volume-based pricing.
How does OTP support enrollment and admissions marketing?
- Viewbooks, brochures, forms, and admissions letters run through one print program built for fast turnaround and consistent quality — the first impression a prospective student and family get.
Can OTP handle athletics and event signage on tight deadlines?
- Yes. Large-format signage, banners, and gameday collateral are produced with backup capacity built in, so hard deadlines — game days, events — get hit.
How does OTP manage promotional merchandise across departments and student organizations?
- A centralized brand portal with templated ordering and approval workflows brings bookstore, athletics, and Greek life merchandise under one governed system, replacing the ad hoc, uncoordinated ordering that usually fragments this spend.
Does OTP support direct mail for admissions and alumni giving?
- Yes. Direct mail is timed to enrollment funnel stages and alumni-giving cycles, with measurable execution built in for the people accountable for yield and giving outcomes.
Does OTP integrate with our existing systems?
- Yes. OTP One® is built to integrate with existing marketing, CRM, and procurement systems — connecting departments that have historically operated independently.
Does OTP support direct mail for admissions and alumni giving?
- Yes. Direct mail is timed to enrollment funnel stages and alumni-giving cycles, with measurable execution built in for the people accountable for yield and giving outcomes.