HEALTH PLANS & MEMBER COMMUNICATIONS
Better member experiences.
Less manual work
Connect member communications and enrollment campaigns through one platform – built for CMS compliance, enrollement-season speed and member interactions that strengthen trust.
The Problem
Enrollment doesn't wait for disconnected systems to catch up
- CMS and regulatory compliance across every member communication
- Accurate, on-time production and distribution during AEP and OEP
- Secure member communications that meet regulatory requirements
- Consistent messaging across brokers, provider networks, and regional teams
- Personalized member communications without exposing sensitive data
- Vendor sprawl across print, promo, fulfillment, and logistics
- Broker and sales teams needing fast access to approved materials
- Inventory and fulfillment across field offices, brokers, and events
Miss a compliance step during enrollment season and there’s no do-over until next year.
The Solution
Keep every member communication moving
Bring member communications, production and distribution together, so every team is ready for enrollment deadlines and everything that follows.
- Give brokers, sales teams and provider networks immediate access to approved materials
- Personalize member communications without exposing sensitive data
- Move campaigns through automated approvals, secure production and delivery – with fewer manual handoffs
- Coordinate AEP and OEP materials, kits and nationwide distribution
- Consolidate vendors across print, promotional products and fulfillment
- Track inventory, ordering and activity across teams and locations
- Support compliant execution with HITRUST-certified infrastructure
Every message. Every deadline. Compliance built in.
Connect every team responsible for the member experience
For Marketing & Brand Teams
- Faster campaign execution
- Stronger brand governance
- Centralized asset management and approvals
- Greater visibility into marketing performance and spend
- More personalized member engagement that is HITRUST / HIPAA compliant
For Operations & Procurement Teams
- Reduced vendor complexity
- Improved operational efficiencies
- Streamlined procurement
- Simplified procurement
- Greater cost visibility
For Broker & Sales Teams
- Faster access to approved materials
- Consistent enrollment experiences with HIPAA / HITRUST controls in place
- Simplified local marketing execution
- Better support during AEP and OEP
- More time on member acquisition
"We value OneTouchPoint as an indispensable partner. Their expertise…consistently successful in meeting stringent state requirements and serving our members."
- Leading Healthcare Insurance Provider
PROOF IN PRACTICE
Connected brand experience in practice
A leading U.S. healthcare organization needed to give 12,000 employees across 150+ locations reliable access to compliant, on-brand materials. OTP centralized asset management, print and fulfillment workflows—reducing costs, improving efficiency and strengthening brand consistency across every location.
150
locations supported nationwide
12,000
employees with centralized access
24/7
access to compliant, on-brand resources
HEALTHCARE INSURANCE FAQ
Questions & answers about healthcare insurance
What types of health insurance organizations does OTP support?
- Commercial health plans, Medicare Advantage organizations, Medicaid managed care plans, regional insurers, and third-party administrators.
How does OTP One® support health insurance marketing?
- It centralizes brand management, approvals, ordering, fulfillment, and reporting — one platform for marketing, operations, and sales.
How does OTP help maintain HIPAA compliance?
- HITRUST-certified infrastructure, HIPAA-trained teams, secure file transfer, governed workflows, and optional BAAs protect patient information at every stage.
Can brokers personalize marketing materials?
- Yes. Authorized brokers customize approved templates with contact information and governed content, within brand and regulatory standards.
How does OTP help with compliance?
- Approval workflows, governed templates, version control, and secure production processes keep marketing and member communications compliant.
Does OTP support enrollment campaigns?
- Yes. Enrollment materials, sales kits, direct mail, and promotional products are produced, kitted, warehoused, and distributed for AEP, OEP, and year-round initiatives.
Does OTP support personalized member communications?
- Yes. Personalized print and direct mail engage members throughout the enrollment and retention journey.
Does OTP offer secure email for member communications?
- Yes. Secure email delivers sensitive member communications through a protected, compliant channel — combined with print, direct mail, and fulfillment for a connected communication strategy.