OUR NEW BRAND IS HERE—AND STILL TAKING SHAPE. WELCOME TO THE NEW ONETOUCHPOINT.

Careers
Contact

OUR NEW BRAND IS HERE—AND STILL TAKING SHAPE. WELCOME TO THE NEW ONETOUCHPOINT.

Menu

Multichannel Marketing Services for Beverage & Alcohol

Support distributors, enable access to on-brand marketing assets, manage state-specific regulations, and drive in-store impact – all from a centralized platform.

Let's Chat
Website_Solutions-and-Industry-Page-Hero-Images_Alcohol-and-Beverage_v2
alcohol-and-beverage_website-image_Support-your-distributors-with-ease_v2

Support your distributors with ease.

Leverage an online storefront to create a single source of truth for your marketing assets, open and manage national campaign buying windows for displays, manage coupons (and keep them compliant state by state), and enable ordering of wearables, premiums and more with ease. Then simply grant access to your field teams, sales and/or distribution networks – allowing them access to the latest branded campaigns and materials
The result?

Users get immediate access to national campaign buying windows, marketing materials, coupons and more to order with ease.


Multichannel marketing service teams ensure coupon compliance, provide access to campaigns and the most up-to-date brand materials and reduce one-off requests.


A win-win.

Go to market faster & on brand.

Driving awareness, loyalty and brand affinity is no small task in such a crowded marketplace. To get to market quickly and efficiently, as well as ensuring nationwide brand consistency – and quality – across channels and locations – brand leaders and marketers need an easy way to manage everything from creative to budgets to national campaign buying windows and roll outs.
Easily launch, manage & govern:
  • Creative
  • Regionalized marketing
  • National campaign buying windows
  • Premiums & wearables
  • Coupon management
  • Budgets
  • Co-op funding

Our marketing automation platform does all of this and more. And the best part? Our multichannel marketing services platform is fully integrated with our nationwide production and distribution facilities that increases speed to market, ensures quality and lowers costs.

alcohol-and-beverage_website-image_Go-to-market-faster-and-on-brand_v2
alcohol-and-beverage_website-image_Reduce-risk-with-tech-enabled-controls_v4

Reduce risk with (tech enabled) controls.

While getting to market quickly is important, the critical task of ensuring compliance and regulations state by state is critical.

OneTouchPoint’s multichannel marketing services helps brands stay compliant with state and federal regulations leveraging our purpose-built, technology enabled controls. With our marketing automation platform provides you with full control, helps ensure compliance, and oversight capabilities that are fully automated.

  • Rights Management
  • Modular Templating
  • Coupon Compliance (automated at a state level)
  • Budget/Cost/Data Visibility
  • And more.

Your brand. Every touchpoint.

Successfully drive brand awareness, and ultimately brand affinity, by engaging with consumers through our multichannel marketing services platform.
As a partner, we’ll work directly with you to ensure anywhere, anyway, and anyhow your potential consumers interact with your brand, they see consistent, quality messaging that captures their interest and keeps them engaged with your brand.
  • Traditional Marketing
  • Digital Marketing
  • Brand Compliance
  • POS (Point-of-Sale) materials
  • Custom / Retail Displays
  • Coupon Management – Print & Digital
  • Premiums – Wearables, Apparel, Promo Items
  • Regionalized Product Kits
  • Print-on-demand
  • Seasonal Campaigns
  • VAPs (fully-bonded warehouse)
your-brand-every-touchpoint_image_v5

It’s easy being green.

We’re committed to creating a more sustainable future. And we know that marketing + sustainability can be a hard balance to achieve. As an FSC-certified partner, we’re positioned to help you simplify your marketing efforts, while increasing your sustainability.

  • Print-on-demand production to avoid the waste that comes from overprinting materials.
  • Marketing premiums, on demand. Our low MOQ (minimum order quantities) enables you – and your approved users – to order just the quantities you need, while still taking advantage of economies of scale that ensures competitive pricing.
  • Inventory management to ensure you know what’s in your warehouse at all times. With access to real-time inventory levels, production status, and ordering patterns, you can make informed decisions that reduce waste and minimize your carbon footprint.​
  • Strategic production and shipping capabilities. We have printing and fulfillment centers located across the country, so we can promise consistent production quality while ensuring your marketing products’ distribution journey is efficient, cost-effective and environmentally friendly.​
case-study_alcohol-and-beverage

Did you know?

We support some of the world’s largest brands in designing, creating, manufacturing and distributing their custom in-store displays. Let us help you.
  • 3D Displays / 3D Renderings
  • Wood Displays
  • Metal Displays
  • Mixed Material Displays
  • Corrugate Displays
  • 5D Printing Displays
  • Sustainable Material Displays
To see a portfolio of our work—and how we can support you—download our free guide today.

Resources

BEVERAGE & ALCOHOL MARKETING & COMPLIANCE

From brand to shelf.
Nothing lost in the handoff

Govern brand standards, supplier compliance, and distributor execution through one connected platform — across every state line.

See the system in action

The Problem

Every state line resets the rulebook – for brands, suppliers and distributors alike

  • State-by-state compliance on promotions, coupons, and marketing programs
  • Tight ordering windows for launches, seasonal campaigns, and retailer deadlines
  • Brands coordinating standards across contracted suppliers and co-packers
  • Brand consistency across multiple distributor networks and territories
  • Retail execution coordinated across displays, signage, and merchandising
  • Distributors managing multiple brands, each with its own standards
  • Vendor sprawl across technology, print, displays, promo, and fulfillment
  • Inventory and fulfillment balanced against overordering and waste

Tech teams are responsible for ensuring those solutions remain secure, compliant, scalable, and aligned with enterprise standards.

The Solution

One operating model – even when every market plays by different rules

Bring every part of execution together to:

  • Translate brand standards into supplier- and distributor-ready execution
  • Adapt national campaigns for regional markets
  • Manage complex campaign buying windows
  • Maintain coupon compliance from state regulations through redemption
  • Produce point-of-purchase displays, signage and merchandise
  • Give distributors approved materials they can customize and activate
  • Coordinate inventory, fulfillment and nationwide distribution
  • Share reporting and visibility across the supply chain

One brand. Every market. No gaps in between.

Value by Role​

We help brands, suppliers, and distributors move as one system – by design

For Marketing & Brand Teams
  • Faster campaign planning and execution
  • Brand consistency enforced across every supplier and distributor — even ones outside your building
  • Centralized asset management and approvals
  • Visibility into marketing performance and spend
  • One system to govern partners you don't directly employ
For Supplier & Production Partners
  • Clear, ready-to-produce brand standards — no guesswork on specs
  • Coupon and promotion compliance built into every program
  • Faster turnaround on packaging, POP, and promotional materials
  • Fewer one-off requests from brand teams
  • Consistent execution across every brand in the portfolio
For Distributor Partners
  • Direct, self-service access to approved materials — no waiting on one-off approvals
  • Simplified compliance across every brand carried
  • Consistent, ready-to-activate retail materials
  • Easier ordering and replenishment
  • Less time chasing brand or supplier requests, more time selling
For Trade Marketing Teams
  • Simplified coupon compliance and promotion management
  • Consistent retail execution across regions
  • Faster rollout of seasonal and promotional campaigns
  • Better coordination with distributors and retail partners
  • Reduced operational complexity
For Sales Teams
  • Fast access to approved materials
  • Faster response to retailer and customer requests
  • Consistent, on-brand sales presentations
  • Easier ordering for distributors and field teams
  • More time selling, less time searching for assets

PROOF IN PRACTICE

Connected brand experience in practice

A fast-growing RTD cocktail brand replaced disconnected spreadsheets and multiple vendors with one centralized platform for ordering, inventory, and fulfillment — then backed it with custom-designed retail displays.

64%

increase in display placement and
store presence

200+

retail locations with featured floor
space secured

1

platform replacing spreadheets and
fragmented vendors

Read the case study

BEVERAGE & ALCOHOL FAQ

Questions & answers about beverage & alcohol

What types of beverage and alcohol organizations does OTP support?
    Brand owners, suppliers, and distributors across beer, wine, spirits, RTD, soft drink, energy drink, water, and non-alcoholic beverage brands — from national marketing execution to local retail merchandising.
What if we own the brand but a separate supplier holds the license?
    OTP works with brand marketing teams even when production and compliance sit with a contracted supplier or co-packer — brand standards flow through to whoever executes them.
How does OTP maintain brand consistency across a distributor network?
    One centralized platform governs assets, approvals, ordering, and customization — so every distributor and retail partner works from current, approved materials.
Can distributors access materials directly, or does everything route through the brand?
    Distributors get their own branded storefront with self-service access to approved materials — no waiting on one-off approvals for standard requests.
Can OTP manage coupon compliance?
    Yes. In-house experts manage state-specific regulations, barcode validation, approvals, and redemption programs.
Does OTP design and manufacture retail displays?
    Yes. Custom POP displays, signage, and floor graphics are designed and manufactured in-house.
Scroll to Top

Upload a File

Get us your files fast. Upload your files through our easy to use file upload page. Even the largest files can be sent securely and safely.