Here at OneTouchPoint, we pride ourselves on offering our clients a single-source solution for all their marketing execution needs, bringing high-powered marketing campaigns to life through beautifully crafted assets that we produce, manage, and distribute at scale. In this four-part series, we’ll be taking a deep dive into the end-to-end marketing supply chain services we offer to help our clients elevate brand awareness, increase margins and speed time-to-market on every critical marketing campaign. We’ll start here with marketing management. Check back in for overviews of our production, distribution and analytics capabilities.
The success of any marketing campaign hinges on the way it’s managed, and the more complicated the campaign and its rollout, the more critical the management strategies. While it may be a breeze to design and produce one or two flyers for one or two locations, when you start to think bigger, the logistics get more and more intricate. Consider a brand with a national marketing team and local reps managing the brand’s reputation and sales across the country. How can the national marketing team protect the quality and consistency of brand messaging and ensure every local rep — whether franchisees, vendors, dealers or sales representatives — have the collateral they need, when they need it, without tearing up the rest of their to-do lists to focus entirely on campaign management?
That’s where OneTouchPoint comes in, taking over the heavy lifting to help brands seamlessly manage every piece of the marketing supply chain. And we do that in three big ways:
1. Marketing Resource Hub
Our marketing resource hub is powered by our purpose-built technology platform, U.Connect, which functions as a centralized command center for national and local marketers to access the resources they need, 24/7.
The hub provides airtight brand control by locking down global elements and styles — from brand colors and logos to key messaging — and giving local reps instant access to the most up-to-date collateral. Within those brand parameters, it also allows approved users the flexibility to customize assets for their particular audiences based on regional specifications, languages and more.
No longer does the HQ marketing team have to worry about consistency and quality of local brand messaging. And what’s more, the marketing hub allows users to order, e-mail and/or download assets or create print orders on demand, taking another load off the national team while making order quantities, costs and budgets transparent and trackable at any moment.
2. Order Management
Whether local reps are placing their own orders through the U.Connect platform or the national marketing team — and authorized users — are working outside of U.Connect with OneTouchPoint’s inventory and order management system, we’re here to take the stress out of order management for all your brand materials.
We manage automated, recurring orders, including everything from new member mailings, those brochures that need constant replenishing to weekly, monthly or custom communication programs with 1:1 perfect match mailing within a secure environment. And we’re here for your one-off orders, too, from product samples to new store opening kits to grand format items for special events and campaigns.
Taking our order management one level deeper, we monitor inventory usage levels and develop a usage history that helps minimize waste while ensuring you have the branding materials you need on hand when you need them.
3. Managed Services
While all of this certainly can happen remotely, it doesn’t have to. OneTouchPoint’s managed services augment our clients’ staff with onsite programs that streamline operations and help control costs. We can manage print and mail room operations as well as the inventory in your warehouse, physically inspecting and appropriately stocking materials and maintaining minimal inventory levels based on real-time usage and needs.
We leverage our supplier base to provide the best pricing and highest quality products for print supply, storage and fulfillment needs, and we assign program managers to provide technical and administrative support through every step of the production process.
In the ongoing effort to reduce costs and increase both quality and efficiency, moving key business aspects to a trusted partner can make a world of difference. From onsite equipment management to print, vendor-managed inventory and fulfillment management, when OneTouchPoint’s team becomes your team, we take day-to-day execution headaches off your plate and leave you with the time, energy and resources to focus on what you do best: growing your business.