In the fast-paced landscape of alcohol and beverage marketing, two things are paramount for companies that want to outshine their competition: agility and sustainability. A brand’s ability to get their products to market quickly — along with the perfect packaging and supporting marketing collateral that capture consumers’ attention on the shelves — is make or break in the crowded arena.
Unfortunately, traditional print and production methods are holding brands back in a number of ways. For one, long lead times for display production mean missed retail placement and sales opportunities.
Additionally, high order minimums lead to significant waste — of both money and paper. For the average alcohol and beverage company, collateral obsolescence accounts for a whopping 20 – 30 percent of marketing spend. And that’s not to mention the logistical and financial headaches of storing and managing that glut of inventory.
So, how can alcohol and beverage brands produce the displays and other collateral they need in a way that optimizes speed to market and emphasizes sustainability (both fiscal and environmental)?
The solution is print-on-demand.
Printing exactly what they need, exactly when they need it, instead of ordering way too much six months in advance, empowering beverage marketers to streamline operations, save costs, and enhance brand agility. Let’s take a look at how.
Respond swiftly to market demands.
The limitations of traditional printing methods pose significant challenges to alcohol and beverage marketers’ abilities to respond to rapidly changing market demands. At OneTouchPoint, our robust make-on-demand capabilities empowers sales reps to order from a plethora of preselected, on trend items for the alcohol and beverage market.
This make and print-on-demand-enabled agility allows brands to adapt their marketing campaigns rapidly, launching limited edition products, promoting seasonal offerings or responding to emerging trends. As a result, alcohol and beverage marketers can take advantage of opportunities in real-time, staying ahead of the curve in a rapidly evolving landscape.
Contain costs: do more with less.
The hefty price tags involved with traditional printing and promo ordering methods (even heftier for small runs or quick turnarounds) can be prohibitive for even well-funded marketing teams. Often, choosing to invest in one opportunity means foregoing other potentially lucrative initiatives. But by leveraging make-on-demand / print-on-demand flips that script, minimizing upfront investments and eliminating the need for costly overruns.
With on-demand solutions, alcohol and beverage marketers can print only what they need, when they need it, maximizing cost-efficiency and freeing up budget for even more high-ROI campaign strategies. And the ancillary savings of make or print-on-demand are significant, too, from decreased warehouse space, to smaller inventory management expenses. Across the board, print-on-demand empowers alcohol and beverage brands to allocate resources more strategically, driving bottom-line growth while optimizing marketing budgets.
Emphasize sustainability: go green.
Print-on-demand doesn’t only increase budget and operations sustainability — it also has a powerful impact on environmental sustainability, which has become a business imperative among today’s eco-conscious consumers. The excessive waste of traditional printing methods — not to mention the carbon emissions associated with transportation and production of unnecessarily high volumes — aren’t a good look for corporate-responsibility-conscious brands.
Print-on-demand offers an eco-friendly alternative that aligns with consumers’ values. By printing on demand, brands minimize waste and reduce their carbon footprint, demonstrating their commitment to environmental sustainability while meeting consumer expectations for green practices.
Embrace print-on-demand with OneTouchPoint
Ready to speed time to market, streamline costs, and reduce operations headaches — all while demonstrating a commitment to sustainability? OneTouchPoint is ready to help. With a robust catalog of print-on-demand assets — from postcards to packaging to full-scale corrugate displays — and an all-in-one through-channel marketing automation platform that makes design, ordering and fulfillment a breeze, we’re in the business of empowering our alcohol and beverage clients to showcase their brands and capture consumer attention — on and off the shelf. To learn more, request a complimentary demo with one of our experts. We’d love to discuss your marketing needs and the ways our team and platform can help.