So far in our series on the end-to-end services that make OneTouchPoint a single-source partner for all our clients’ marketing execution needs, we’ve taken deep dives into our marketing management and printing capabilities. But when it comes to getting beautiful branded collateral in front of potential customers, printing is only half the battle. So today, let’s take a look at how OneTouchPoint facilitates the distribution process to ensure every asset is where it needs to be, when it needs to be there.
At OneTouchPoint, our full range of services — including warehousing, kitting, fulfillment and distribution — ensures that once your collateral is printed, your shipments are properly bundled and packaged to get out the door and into your consumers’ hands as quickly as possible.
We mail over 155 million pieces of mail each year, and with USPS experts on staff, we’re well-equipped to help clients manage complex shipping and postal regulations and requirements, ensuring smooth delivery and cost-effective rates. In short, our solutions help clients maximize their direct mail ROI.
And we’re not just talking about your basic bulk mailings and direct mail services here (though we can certainly handle those, no problem). We know just how important it is for businesses to communicate one-on-one with their customers, and how much today’s consumers demand personalized communication from the brands they support. (In fact, Marketo recently reported that 79 percent of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.) So, our goal is to make even the most complex, personalized direct mail campaigns a breeze with Perfect Match Intelligent Inserting, sophisticated tracking and more — all to ensure every client and potential client receives personalized outreach from their favorite brands.
We offer mailing services from our seven facilities across the country, working to minimize the costs and delivery times of every campaign. But we also offer comprehensive, onsite mailing services to clients looking to streamline their distribution operations while keeping their mailing hubs in-house.
Whether franchisees need to restock assets at their locations, sales reps need fresh stacks brochures and giveaway items or potential customers are ordering swatches and samples, our clients can manage their fulfillment needs and we will manage the order, handle payment, print on demand or pick and pack the goods, and then ship from our facilities based on clients’ specific business rules. We process thousands of direct-to-consumer orders each month — integrating directly with existing eCommerce solutions — with accuracy rates above 99 percent, and our services include prepress review, proofing and approval and variable and customized print.
We understand that speed is as important as accuracy in catching and holding potential customers’ attention, so we ship all rush/expedited and international orders of finished-goods inventory the same day, providing shipment tracking, published shipping times and delivery notifications. And we keep track of inventory levels, providing alerts, supplier integrations and manage just-in-time inventory to ensure you have what you need, when you need it — without having to waste materials and budget by over-ordering.
And speaking of inventory management, where are you storing all that inventory? OneTouchPoint’s national network of seven climate-controlled warehouse facilities provides our clients with more than 200,000 square feet of storage space. This means we can manage inventory on our clients’ behalves, keep costs and timelines down by implementing programs at the facilities closest to their final destinations.
We manage bulk receiving of new items, replacement stock, updated stock and special projects, unloading and verifying every shipment for acceptable quality and quantity. And once we’ve received a client’s materials, we keep track of where everything is at any given time with SKU-specific storage and barcoded warehouse locations and pick and pack slips that we scan into U.Connect to enable real-time order and inventory tracking.
No more dedicating the intern cubicles to mailing and kit assembly. Once an order is received, fulfillment teams preassemble your parts, samples and printed materials at a dedicated pick and pack stations for quick turnarounds on quality kits.
And it’s not just the complex kits — new store opening kits or franchise starter kits — that we handle. When our clients are launching new marketing programs, delivering annual campaign kits en masse, or sending new product launch materials to store locations, we have the scale to assemble, package and ship every piece, delivering what you need, where you need it, when you need it.
From manual assembly and data maintenance to keeping up with order fulfillment and inventory levels, in-house distribution is often costly in terms of money, time and even space. Let our distribution experts handle the details while your team focuses on building your brand.
Stay tuned for more on OneTouchPoint’s end-to-end marketing execution services. In the meantime, we invite you to download our End-to-End Services Guide today. Then, when you’re ready, contact us to learn more, or request a quote on your next project. Our experts will provide insight and ideas to deliver phenomenal results at a great price.