$3.5M in annual savings
Current Results.
- 155 Million pieces printed/mailed annually through the platform
- 626,000 online orders processed per year
- 98 state-of-the-art presses ensuring quality at scale
Key Pain Points.
- Lack of budget controls
- Inability to personalize marketing materials
- Third party integration challenges
- Reporting delays
Solutions Implemented.
- OTP One Platform
- Brand Module
- Create Module
- Engage Module
- Extend Module
- Print Services
- Order Management & Fulfillment
- Managed Services
Overview.
OneTouchPoint collaborated with a durable goods manufacturer to streamline and personalize its marketing operations. Facing unique challenges tied to managing marketing budgets, customizing collateral, and integrating disparate systems, the client sought an efficient, centralized solution. Through the OTP One platform, the manufacturer gained full budgetary oversight and robust personalization capabilities while maintaining brand consistency. The results included streamlined processes, enhanced reporting capabilities, and an improved marketing return on investment (ROI).
About the Organization.
Our client is a leading durable goods manufacturer supplying products through various channels, including company-owned stores, big-box retailers, and boutique outlets. Operating within a competitive landscape, the manufacturer needed scalable, adaptable marketing solutions to meet the distinct requirements of these diverse channels, all while maintaining strict control over brand standards.
Business Challenges.
Before partnering with OneTouchPoint, the manufacturer faced several operational hurdles that were impacting its marketing efficiency and outcomes.
- Lack of Budget Control: Marketing teams had little visibility into how collateral budgets were being spent across different distributors and retailers.
- Collateral Customization: The need to provide personalized marketing materials for varying sales channels was often delayed by cumbersome manual processes.
- Integration Challenges: Existing customer systems, including CRM and enterprise management tools, were isolated, hindering synergy across platforms.
- Disparate Access: There was no unified portal to serve both business-to-consumer (B2C) and business-to-business (B2B) marketing needs, creating inefficiencies at both ends.
- Reporting Delays: The absence of timely reporting compromised the ability to track program effectiveness and marketing ROI.
Strategy & Solutions.
OneTouchPoint stepped in with its powerful OTP One platform, offering end-to-end management for marketing operations. This multi-functional technology addressed the client’s specific needs with tailored solutions.
Personalized and Controlled Collateral
OTP One enabled distributors and retailers to order print-on-demand marketing collateral that could be customized to suit their customers’ needs. Personalization was kept within strict brand guidelines to assure quality and consistency across all channels.
Unified Marketing Portals
The creation of a tiered-access, password-protected portal merged B2C and B2B efforts seamlessly. This integration allowed company-owned stores, retail distributors, and consumers to access necessary collateral efficiently, whether ordering physical brochures or digital resources.
System Integration
The OTP One platform effortlessly integrated with the manufacturer’s CRM, enterprise management system, and corporate website. This eliminated data silos and improved cross-channel collaboration.
Enhanced Reporting and Budget Management
OTP One offered a real-time reporting dashboard to track marketing spend, collateral allocation, and program performance. Distributors who exceeded their allocated literature budget could seamlessly pay for additional resources through built-in payment options.
Streamlined Order Fulfillment
Automated processes eliminated paperwork, including manual quotes and purchase orders. Orders were queued, approved (if necessary), and processed with minimal user intervention. From there, OneTouchPoint handled printing, shipping, and tracking for fast, reliable delivery.
Customer Support and Oversight
To enhance user experience, OneTouchPoint provided comprehensive call center support via a toll-free number. This ensured that distributors and retailers had the help they needed to access, customize, or order marketing collateral effectively.
Results to Date.
The implementation of OneTouchPoint’s solutions delivered impressive results across multiple fronts.
- Efficiency Gains: Automated workflows cut order processing times drastically, enhancing both distributor satisfaction and operational efficiency.
- Improved Budget Control: Real-time tracking of budget allocation empowered stakeholders to identify savings opportunities and make data-driven decisions.
- Seamless Integration: The consolidation of previously isolated systems provided marketers with a unified platform that improved transparency and collaboration.
- Marketing ROI Improvements: The ability to customize collateral while maintaining brand integrity led to more targeted and effective campaigns, ultimately improving ROI.
Key Metrics
- 155 Million pieces printed/mailed annually through the platform
- 626,000 online orders processed per year
- 98 state-of-the-art presses ensuring quality at scale
Positive Business Impact.
The durable goods manufacturer now operates with an efficient, streamlined marketing workflow, allowing it to focus more resources on growth and customer satisfaction. Powered by OneTouchPoint’s U.Connect platform, the client enjoys full oversight of its marketing operations, enhanced supply chain visibility, and a clear path to scaling their success.