Streamline Fulfillment, Asset and Collateral Management to Cut Costs
by Joni Diderrich
Make Your Distributors Your Lead Marketers
by Casey Rush
Joni Diderrich
- Jun 28, 2022
Streamline Fulfillment, Asset and Collateral Management to Cut Costs
Consumer expectations are growing more exacting in every industry, and manufacturing is no exception. Customers today require personalized, consistent, omnichannel communication. They expect brands to meet them wherever they are, whenever they’re ready.
As a result, marketers are tasked with creating content that appeals to various audiences, communicates complicated product information and supports every step of the sales cycle. But at the same time, marketing and procurement teams are facing growing price sensitivity, reduced budgets and increasing pressure to demonstrate ROI.
In the face of these rising pressures, the manufacturing companies that are still managing sprawling in-house printing and distribution facilities are spending more time and resources than necessary on marketing logistics. These organizations need a way to take control of their brands and streamline marketing management from production to distribution.
OneTouchPoint empowers manufacturers’ marketing teams to aggregate, integrate and manage every link in the marketing supply chain with a single partner. We make it possible to create, manage, print, warehouse, fulfill and ship technical manuals, direct mail pieces, product samples, marketing promotions, custom kits and more from a single vendor, streamlining marketing management and significantly cutting costs
Vendor Consolidation
Centralized Marketing Materials
Inventory Management
OneTouchPoint minimizes those costs and headaches, empowering clients to manage and track inventory in real time, with inventory alerts that notify you when inventory levels are low. Additionally, we help clients avoid overages through print on-demand services that minimize waste and save money on warehousing and print costs.
Simplified Operations
Still, clients can take it a step further with OneTouchPoint by bringing our team in-house. From onsite equipment management, to print, vendor-managed inventory programs and fulfillment management, we are here to support day-to-day execution, leaving you free to focus on your mission.
Significant Cost Savings
Through all these streamlining efforts, our clients are saving themselves significant time and headaches, but they’re also reducing costs. Minimizing vendor contracts, reducing print waste and scaling back warehousing needs all lead to shrinking expenses. And contracting with us to take over onsite marketing supply chain management responsibilities saves significant time and money on hiring, onboarding and employee-related overhead.
When your manufacturing organization is ready to get out from under piecemeal solutions from disparate vendors, OneTouchPoint can become your single contact point to spearhead print marketing execution activities. When organizational leaders and their teams need to refocus responsibilities, conserve resources, and streamline marketing management tasks that eat up time and money, OneTouchPoint is the ideal partner.
But don’t take our word for it! Read our case study to learn how one manufacturing company shored up management of its in-house document printing and distribution facilities by outsourcing to OneTouchPoint. Then, when you’re ready, contact us to learn more, or request a quote on your next project. Our experts will provide insight and ideas to deliver phenomenal results at a great price.
Casey Rush
- May 03, 2022
Enhance Your Marketing Game Without Stretching Your Budget
One of the most impactful ways manufacturers have found to raise the bar while lowering costs has been by contracting out their print marketing production and distribution efforts. When a company finds the right partner for the job, the impact can be enormous.
3 Ways Outsourcing Print Marketing Execution Keeps Budgets Under Control
One-Stop Shopping
But contracting out marketing supply chain needs to one partner provides a single point of contact for every puzzle piece the marketing lead was once managing alone. So not only are you streamlining processes and leveraging domain expertise through your single vendor’s services; you’re also saving time and controlling costs by working directly with just one vendor instead many.
These same manufacturing marketing and procurement leads who are managing the supply chain on their own are also spending time and money sourcing materials, maintaining equipment and managing logistics. But here again, that outsourced marketing execution partner can take a big load off by taking the reins on all on- and off-site printing and shipping — and all the equipment and personnel that go along with them.
With the right partner, these strategies can help companies save 20 to 30 percent on communication costs — not to mention the value of giving marketing leads back their time and energy for the strategic work that really moves the needle.
Augmented Teams
When you contract out marketing execution, the support you receive shouldn’t be limited to services and supplies — your partner should be able to provide an outside team to come in and manage printing, fulfillment and distribution on your behalf.
From vendor-managed inventory to paper brokerage to print and mailroom management, outsourcing the team that makes it all happen will reduce overhead and human resources costs, further minimizing the back-office gymnastics required to execute on key print marketing campaigns and freeing up employees to focus on the high-level strategies and processes at the core of their jobs.
We’re different. We help maximize production efficiencies and marketing effectiveness – helping procurement and marketing teams – all with a single vendor. Download our new infographics for marketing teams and procurement teams, on how OneTouchPoint can help meet your goals.
Minimized Waste
One of the biggest opportunities for overspend in marketing execution is in overprinting, resulting in increased printing bills, wasted materials and higher warehousing costs.
But a savvy marketing execution partner can help minimize that waste — and the costs associated with it — through print-on-demand services, flexible run rates and real-time inventory management.
When you can print exactly what you need, right when you need it, and when you have a clear, up-to-date understanding of what’s in your warehouse, you can eliminate printing overages and stock obsolescence while saving costs on bulk printing and warehousing. And, equally important, you can ensure you’re never out of collateral when you need it.
To learn more about whether OneTouchPoint is the right single-source marketing solution for your organization, we invite you to contact us today or request a quote on your next project. Our experts will provide insight and ideas to deliver phenomenal results at a great price.
Casey Rush
- Apr 14, 2022
Make Your Distributors Your Lead Marketers
That means that, for manufacturing companies whose products are distributed in stores across the country, a strong local marketing game is critical to commercial success. But on the flip side, research has shown that
The answer: a single-source solution that streamlines print marketing efforts and empowers local marketing teams to create, execute and analyze effective campaigns for their own audiences — with minimal oversight from corporate.
At OneTouchPoint, we give companies the tools, services and support they need to turn every local distributor into a lead marketer.
Centralized, Customizable Assets at Local Distributors’ Fingertips
With OneTouchPoint, companies have an online, centralized repository for the latest collateral — approved by corporate and customizable for every distributor’s particular audience. That means, when it’s time to spin up a new campaign, local marketers have the assets they need at their fingertips, and corporate can rest assured their painstaking brand strategy is safe.
Streamlined Printing and Shipping: Any Size, Any Quantity
Like requests for decentralized collateral, the former option simply adds another ball to the corporate team’s juggling act, while the latter adds additional risk that the print quality, accuracy or efficiency won’t be up to brand standards.
But what if local marketers had direct access to a corporate-approved printer? With OneTouchPoint, they do. Distributors, vendors or anyone else in charge of placing print orders can order the collateral they need, in any size — from flyers and brochures to floor sticks, banners and other grand format signage — and any quantity. We’ll print the materials at one of our seven facilities across the country and ship them directly where they need to go, ensuring consistent quality and world-class accuracy and efficiency.
Sophisticated Budget and Inventory Insights
Budget allocation and management are simpler than ever, with both distributors and HQ able to see how much of the allocated budget each local marketer has spent and a streamlined chargeback system making it easy for HQ to ensure the local teams — and not the corporate office — are responsible for any overages.
Likewise, HQ has access to details on which campaigns and which collateral are most effective, empowering corporate marketers to make educated decisions about where to invest their limited time and resources.
When a brand is still small, it may be simple enough for corporate to hold every local rep’s hand on every marketing initiative. But as the company grows, that kind of one-on-one oversight becomes impossible. So, the more empowered those local marketing teams are to independently create and execute top-notch marketing strategies, the better. These locally driven campaigns — managed in conjunction with a centralized provider like OneTouchPoint — will more effectively attract and retain local customers and protect the brand’s integrity, without any micromanaging from corporate.