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OneTouchPoint Enhances Every Door Direct Mail® (EDDM) with Advanced Mapping and Scheduling Capabilities for More Efficient Local Campaigns at Scale

Enhancements give ability to build local carrier and delivery routes once, schedule campaign dates by location, and save data for ongoing campaigns.

HARTLAND, Wisconsin (August 4, 2020) – OneTouchPoint, a leading provider of managed marketing services and full service local digital marketing, today announced the release of advanced mapping and scheduling capabilities to their integrated EDDM module as the newest enhancement to their U.Connect technology platform.

OneTouchPoint’s EDDM® module is an easy-to-use, technology-driven solution that simplifies local store marketing and delivers promotional materials and offers to end consumers at a fraction of direct mail costs. With these new advanced features and functionality, OneTouchPoint makes it easy for corporate brands and multi-unit locations to execute EDDM campaigns within a seamless online interface to reach geographically targeted audiences with ease, increasing revenue-generating opportunities and building affinity where it matters most – with local consumers of their brand.

“As brands continue to shift marketing focus and dollars to the local level, we are keeping pace with a suite of local, digital capabilities purposefully built to address the challenges of distributed marketing teams,” said David Holland, CEO of OneTouchPoint. “The EDDM module is the latest offering in our technology suite. Combined with our national scale and managed marketing services expertise, including decades of marketing, print, mail, fulfillment, and distribution experience, we are a one-stop-shop for the national and local, online, and offline marketing needs for our clients.”

The newest enhancements simplify the complexities of executing EDDM campaigns, while also taking advantage of everything that EDDM has to offer – the ability for businesses to reach every home and address in a defined region, at the lowest cost. The module all but eliminates staff time spent manually managing EDDM selections, with access to advanced map overlay features, budgeting, and the ability to schedule mail dates in advance, all integrated with OneTouchPoint’s end-to-end services.

The new enhancement simplifies the selection of mailing zones which can be determined by carrier routes and zip codes based on demographics and/or radius to location, and includes the ability to exclude or include businesses and PO Boxes to ensure precise targeting. In addition, approved users can set the mailing zones once and use them over and over again for variable print mailings making it faster, easier, and more affordable to execute at the local level. OneTouchPoint’s professional services team can design and execute campaigns on behalf of clients, or clients can access the platform directly via our easy-to-use interface and execute EDDM campaigns on their own.

The turn-key solution is integrated with OneTouchPoint’s print and mailing services ensuring on brand, seamless, rapid printing and distribution so that marketing materials are in the hands of consumers as quickly as possible, helping convert prospects into sales and repeat customers.

“The enhanced Every Door Direct Mailing module has saved our clients countless staff hours, giving them the ability to effortlessly build EDDM campaigns surrounding each of their local stores. Corporate marketers and Franchisee owners can easily save targeted maps and send additional location-specific offers and mailings in a fraction of the time it used to take,” says Christine Kropp, President of Digital Marketing Solutions at OneTouchPoint.


About OneTouchPoint

OneTouchPoint provides managed services and technology enabled execution support that help companies amplify their customer engagements with beautifully-crafted marketing assets and communications produced and distributed at scale. OneTouchPoint’s capabilities span state-of-the-art printing, national and localized marketing execution, digital marketing, fulfillment, and related services, all managed easily through the U.Connect platform and delivered rapidly from facilities nationwide. More than 3,000 customers, including Fortune 500 companies in the manufacturing, healthcare, financial services, franchise, and retail industries, trust OneTouchPoint to increase the return on their marketing investment, one touchpoint at a time. Visit www.1touchpoint.com to learn more.

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