Complete brand orchestration.
Our OTP One Platform simplifies distributed brand complexities, with a corporate marketing–to–local approach that brings together brand management, creative tech-driven guardrails, local marketing, and intelligence across any channel—online, offline or in-store to create elevated brand experiences.
It’s what every conductor needs to orchestrate brand harmony across the globe – technology that goes to work for you.
Looking for more than tech?
Did you know?
Centralize, manage and oversee your brand and content with powerful admin tools, an intuitive tech platform and a self-service web portal that keeps your brand in sync.
Asset Management
- Centralize + manage assets
- Manage promos / wearables
- Create / manage kits
- Control inventory
Fund Management
- MDF
- Co-op
- Credit card
- User level pricing
- Multi-tier price lists
- Flexible payment options (credit card, PO, coop/ allowance dollars)
Brand Governance
- Brand oversight
- Budget management
- User access controls
- Approval process
Communication Management
- Organizational home page announcements
- Content governance
Inventory Controls
- Manage inventory
- Set alerts
- Set min/max order requirements
On Demand (POD / MOD) Capabilities
- Print-on-Demand
- Make-on-Demand
- Download-on-Demand
Self-Service
- 24/7 access for approved users
Enable users to create everything from localized ads to social posts, managed with locked down templates that ensures brand (+ legal) compliance.
Design & Content Collaboration
- Pre-set / approved content & design
- Content blocks
- Block library (content & designs)
- 3rd party print providers
- Block editor
Local Store / Affiliate Mgmt
- Store / location profiles
- Split shipments
- Dynamic variability
Creative Governance
- Set user level access
- Automated approval workflows
- Locked-down & secure content
Modular Templates
- DIY ad builder
- Customizable templates
- Variable data templates
- Menu management
- Print-on-demand integration
- Deploy assets
- Self–service
Engage with consumers across any channel, any time, any way. Pre-set your campaigns, segment your audience(s), and analyze the data.
Professional Services
- Assigned account manager
- Display ad strategy & creative
- Performance optimization
- Local marketing consultancy
- Design & creative services
Digital Marketing
- Paid search
- Retargeting
- Paid social ads
- Display ads
- Dynamic local pages (store level)
- Localized targeting / geotargeting
- Microsites
Print / Offline Marketing
- Premiums
- Promo items
- Wearables
Direct Mail
- Direct mail EDDM
- Personalized direct mail
- 1-to-1 marketing pieces
- Complex, variable data /images
- Integrated lists purchases through Acxiom
In-Store Marketing (POP / POS)
- Displays
- POS
- POP
- Store marketing kits
- All store signage
Campaign Management
- Prescriptive campaigns
- Digital marketing
- Traditional marketing
- In-store marketing
Ongoing / Recurring Comms
- Secure, recurring comms (HITRUST / HIPAA compliant)
- Recurring / ongoing comms
- Automated production
- Complex crosswalks
- 100% match mailing (secure)
Extend your network with API connections to integrate data, leverage your own 3rd party supplier(s), and more.
Platform Integrations
- Retail commerce
- Enterprise procurement
- Social channels
- ERP
- Supply chain management systems
- Marketing automation
Partner Integrations
- Warehouse
- Production
- Data (overlay)
- Social channels
- Conversion metrics
Prebuilt Connections
- Salesforce
- Coupa
- Ariba
- WooCommerce
- Orderful for EDI
- Page DNA
- DropStream
- Jaegger
Data Integrations
- Customer relationship management
- Point of sale
- Marketing data
- Brand assets
- File management systems
- Business intelligence
Unify your brand’s data intelligence with custom reports and dashboards that allow for quick marketing adjustments to fine-tune your campaigns.
Data Integrations
- Multi-channel
- Third party
Unified Dashboards
- Standard
- KPI
- Custom
- Real time
- Data visualization
Real-Time Data Sync
- Up-to-date data
- Instant updates
Data Normalization
- Data cleansing
- Data normalization
At OTP, we consider these the basics. The table stakes.
What every conductor needs to orchestrate brand harmony across the globe.
Core Features
Access Controls
- Admin controls / oversight
- Asset-level admin controls
- Access levels / rights management +
- Automated approval workflows +
BI & Analytics
- Standard BI + reporting
- Ensure brand / legal compliance
- Custom analytics +
- Custom insight and reports +
Compliance
- Ensure brand / legal compliance
- HITRUST certified +
- HIPAA compliant +
- Secure checkout / PCI +
Security
- ISO 27001:2013 certification
- SOC 2 (service organization control) certification
- Rights management
- Data compliance: GDPR / CCPR
- Data encryption
- Penetration tested and certified
- Intrusion detection system
- Daily backups
- SSO+
Operational Controls
- Integration with OTP production, print, fulfillment & warehousing services
- Secure checkout & payment processing using Stripe
- Sales tax calculation
- Complete inventory management – alerts, planning & control
- Shipping, estimation & tracking
- Co-op management +
Custom Site Branding
- Custom landing page message
- Standard branded site
- Custom categories
- Vanity URLs (hosting) +
“+” = add-on capability