The Connected Brand Experience Platform
Enterprise brands struggle to execute consistently across locations, vendors, and channels.
OTP One connects brand governance, campaign creation, marketing activation, production, fulfillment, and analytics into one unified platform — giving marketing, procurement, and operations the visibility and control needed to scale brand execution.
One platform. One partner. Connected execution.
Enterprise brands don’t struggle with ideas — they struggle with execution
As brands scale, execution becomes fragmented.
Marketing manages campaigns.
Procurement manages vendors.
Operations manages fulfillment.
Local teams execute programs.
OTP One solves this by connecting brand governance, marketing execution, sourcing, production, fulfillment, and reporting into one operating platform.
Instead of managing multiple systems and vendors, brands operate through one connected model that ensures brand control and execution across every location.
The OTP One Platform
Five connected modules power the Connected Brand Experience™ — governing brand standards, enabling campaign creation, activating programs, executing production and fulfillment, and delivering operational visibility.
Govern your brand
Centralize brand standards, assets and approvals to main control
Asset Management
- Centralize + manage assets
- Manage promos / wearables
- Create / manage kits
- Control inventory
Fund Management
- MDF
- Co-op
- Credit card
- User level pricing
- Multi-tier price lists
- Flexible payment options(credit card, PO, coop/ allowance dollars)
Brand Governance
- Brand oversight
- Budget management
- User access controls
- Approval process
Communication Management
- Organizational home page announcements
- Content governance
Inventory Controls
- Manage inventory
- Set alerts
- Set min/max order requirements
On Demand (POD / MOD) Capabilities
- Print-on-Demand
- Make-on-Demand
- Download-on-Demand
Self-Service
- 24/7 access for approved users
Create campaigns faster
Enable marketing teams and local users to generate approved brand materials
Design & Content Collaboration
- Pre-set / approved content & design
- Content blocks
- Block library (content & designs)
- 3rd party print providers
- Block editor
Local Store / Affiliate Mgmt
- Store / location profiles
- Split shipments
- Dynamic variability
Creative Governance
- Set user level access
- Automated approval workflows
- Locked-down & secure content
Modular Templates
- DIY ad builder
- Customizable templates
- Variable data templates
- Menu management
- Print-on-demand integration
- Deploy assets
- Self–service
Activate campaigns everywhere
Distribute marketing programs & campaigns across local locations and channels with consistent execution
Professional Services
- Assigned account manager
- Display ad strategy & creative
- Performance optimization
- Local marketing consultancy
- Design & creative services
Digital Marketing
- Email / secure email
- Paid search
- Retargeting
- Paid social ads
- Display ads
- Dynamic local pages (store level)
- Localized targeting / geotargeting
- Microsites
Print / Offline Marketing
- Premiums
- Promo items
- Wearables
Direct Mail
- Direct mail EDDM
- Personalized direct mail
- 1-to-1 marketing pieces
- Complex, variable data /images
- Integrated lists purchases through Acxiom
In-Store Marketing (POP / POS)
- Displays
- POS
- POP
- Store marketing kits
- All store signage
Campaign Management
- Prescriptive campaigns
- Digital marketing
- Traditional marketing
- In-store marketing
Ongoing / Recurring Comms
- Secure, recurring comms (HITRUST / HIPAA compliant)
- Recurring / ongoing comms
- Automated production
- Complex crosswalks
- 100% match mailing (secure)
Connect to 3rd party partners, CRMs & more
Link systems across your marketing supply chain
Platform Integrations
- Retail commerce
- Enterprise procurement
- Social channels
- ERP
- Supply chain management systems
- Marketing automation
Partner Integrations
- Warehouse
- Production
- Data (overlay)
- Social channels
- Conversion metrics
Prebuilt Connections
- Salesforce
- Coupa
- Ariba
- WooCommerce
- Orderful for EDI
- Page DNA
- DropStream
- Jaegger
Data Integrations
- Customer relationship management
- Point of sale
- Marketing data
- Brand assets
- File management systems
- Business intelligence
Gain visibility across execution
Monitor inventory, program activity, and performance through centralized reporting
Data Integrations
- Multi-channel
- Third party
Unified Dashboards
- Standard
- KPI
- Custom
- Real time
- Data visualization
Real-Time Data Sync
- Up-to-date data
- Instant updates
Data Normalization
- Data cleansing
- Data normalization
The OTP One Platform is designed for flexibility.
Our technology can stand alone, integrate seamlessly with your existing systems, or scale into a full program that includes print and fulfillment. Every implementation is fully customizable to meet your brand’s unique needs, workflows, and budget—so you get the right level of support without paying for what you don’t need.
Core Features
Access Controls
- Admin controls / oversight
- Asset-level admin controls
- Access levels / rights management +
- Automated approval workflows +
BI & Analytics
- Standard BI + reporting
- Ensure brand / legal compliance
- Custom analytics +
- Custom insight and reports +
Compliance
- Ensure brand / legal compliance
- HITRUST certified +
- HIPAA compliant +
- Secure checkout / PCI +
Security
- ISO:9001:2015 certification
- SOC 2 (service organization control) certification
- Rights management
- Data compliance: GDPR / CCPR
- Data encryption
- Penetration tested and certified
- Intrusion detection system
- Daily backups
- SSO+
Operational Controls
- Integration with OTP production, print, fulfillment & warehousing services
- Secure checkout & payment processing using Stripe
- Sales tax calculation
- Complete inventory management – alerts, planning & control
- Shipping, estimation & tracking
- Co-op management +
Custom Site Branding
- Custom landing page message
- Standard branded site
- Custom categories
- Vanity URLs (hosting) +
“+” = add-on capability