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Marketing & Brand

Complete brand orchestration.

Centralize, manage and oversee your brand and content with powerful admin tools, an intuitive tech platform and a self-service web portal that keeps your brand orchestra in sync.

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Make inconsistent storytelling a thing of the past.

Create workday harmony by effortlessly sharing timely marketing updates, assets, ads, social posts, goods and knowledge with a pre-approved content library. Users can access, order and localize materials using modular templates that put tech-driven guardrails around your brand.

Did you know that 52% of core assets created by brands were never activated across their markets?

Source: CreativeX

And with fully integrated (but 100% optional) production and distribution capabilities, OTP ensures your materials and goods are in the hands of your users faster – increasing speed-to-market – and setting you up for success.

Revolutionize marketing efforts.

Leverage our comprehensive professional marketing services with dedicated 1:1 support, combined with implementing tech-driven local marketing automation that ensures brand safety barriers are in place.

Across digital marketing for all of our clients, 25% of conversions required 2 or more days/ interactions to complete.

Source: OTP Digital Marketing Statistic

Pre-set approved marketing campaigns, segment audiences, personalization solutions, analyze data with customizable dashboards and empower users with DIY ad builders that enable users to launch local marketing campaigns. The results? Amplify the customer experience and increase ROI.

Scale with smart tech & unified analytics.

With smart technology, brand leaders control what can be seen, changed, ordered and purchased. Then analyze it all with customizable dashboards (and 3rd party data integrations). It’s automated technology that ensures all your i’s are dotted and your t’s are crossed without adding additional staff.
Did you know?

There is no shortage of data sources, but putting that data to work is a challenge. Only 48% of marketers track customer lifetime value (CLV).

Source: SF State of Marketing Report

Our OTP One platform orchestrates every aspect of your brand – from basic look and feel, automated approval workflows, decisioning what content blocks can be customized by user, complex fund management controls determining how and what users can buy, to a unified data view that allows you to refine your marketing plans.

Back-office support – automagically integrated.

As an end-to-end marketing supply chain partner, you pick and choose what works for your business. Our full production back-end – everything from print to warehousing, fulfillment, shipping – is already integrated with our OTP One platform.

Have your own partner(s)?

We can work with any 3rd party partner and integrate with APIs. Our solutions are modular, ready for seamless integrations that connect disparate systems for a seamless data flow.

At-A-Glance

What OTP One platform helps with:

  • Central brand management
  • Modular templates with brand controls
  • Pre-approved asset library, 24/7/365
  • Self-service with user access controls & approvals
  • Local marketing automation & personalization
  • Fund management options
  • Integrated production: direct mail, displays, POS, & more
  • Unified data analytics & customizable dashboards

Resulting in:

  • Faster speed-to-market
  • Consistent brand storytelling
  • Enhanced brand control & safety
  • Improved marketing efficiency
  • Amplified customer experience
  • Increased ROI & data-driven insights
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