For brands in the alcohol and beverage industry, gaining (and keeping) consumer attention is a significant challenge. The market is characterized by explosive growth in new concepts, complex federal and state-by-state regulations, and the difficult task of managing both national and locally tailored marketing campaigns.
Brand leaders and their teams face high stakes and extensive responsibilities. In such a crowded marketplace, driving awareness, loyalty and brand affinity—while maintaining brand integrity and regulatory compliance, managing the marketing supply chain, and supporting local marketing representatives, for starters—is simply unsustainable without the right support systems in place.
To get to market quickly and efficiently, you need a simplified way to manage everything from creative assets and budgets to national campaign rollouts. OneTouchPoint is here to help, providing a comprehensive solution for integrated marketing campaigns, compliant coupon management, and effective in-store displays.
1. Streamline asset management.
The production of marketing materials—from social media graphics and printed postcards to point-of-sale (POS) flyers and branded merchandise—is a critical function. Every asset, whether for a global campaign or a single retail location, must uphold your brand standards through consistent messaging, visuals, and quality. How can a brand leader ensure every marketer produces assets that preserve brand integrity without resorting to micromanagement?
The solution is to establish a centralized online hub. This repository serves as an easily accessible source for all the latest, approved marketing assets, eliminating outdated versions.
Centralize Your Brand with an Online Hub
With our platform, local marketers can instantly download digital assets and order printed materials from an approved vendor. This process eliminates the inefficiencies of emailing PDFs and wondering about their use. It also prevents local marketers from using outdated promotional information or old logos, which mitigates the risk of producing and distributing incorrect assets.
Empower Teams with Modular Content
The right marketing asset management hub also enables customization through modular content. This approach involves dividing content into pre-approved components—such as text blocks for disclaimers or product descriptions and visuals — allowing anyone involved in marketing campaign creation to produce relevant materials for seasonal promotions or local markets without starting from scratch or compromising brand integrity.
2. Leverage tech-enabled controls.
From user rights and budget management to localized messaging and coupon compliance, OTP’s technology provides alcohol and beverage companies with full control and oversight capabilities.
Gain Visibility into Budgets and Inventory
Budget management is a universal challenge for marketing leaders. Empowering local marketers can ease the corporate team’s burden, but it may also reduce visibility into spending, stock levels, and campaign performance. Our platform includes tracking capabilities for expenses, inventory, and other critical metrics. This removes the reporting burden from local representatives and makes it easy to get a clear picture of status and progress.
Automate Regulatory Compliance
Unique to the alcohol and beverage industry are the challenges surrounding compliance with varying state-by-state regulations. While pre-approved modular content helps ensure every asset is legally sound, the approval workflows built into the platform provide an additional layer of security. Combined with the rigorous quality control processes at OneTouchPoint’s production facilities, these features ensure compliance with the correct regulations on every asset.
Simplify Coupon Management
Tech-enabled controls can even alleviate the complexities of coupon management. Consider the pressure of tracking redemption to prevent fraud and counterfeiting—a hurdle so significant it can tempt marketing teams to abandon coupons entirely. Our team has decades of experience, combined with our platform to help make your next coupon program a success.
3. Reduce waste.
Environmental considerations and consumer expectations have placed significant pressure on brands to reduce waste without compromising print marketing effectiveness. For many marketing teams, the financial and logistical burdens of sustainability present a major challenge. OneTouchPoint makes it easier to implement sustainable marketing solutions.
Our production facilities offer several capabilities to help alcohol and beverage companies reduce their environmental impact without watering down audience impact.
- Print-on-Demand Production: Avoid the waste from overprinting materials that results from high minimums or long lead times. Order only what you need, when you need it.
- On-Demand Marketing Premiums: Our low minimum order quantities (MOQs) enable you and your approved users to order precise quantities while still benefiting from economies of scale for competitive pricing.
- Inventory Management: Gain clear insights into warehouse inventory. Access to inventory levels, production status, and ordering patterns empowers informed decisions that reduce waste and minimize your carbon footprint.
- Strategic Production and Shipping: With national printing and fulfillment centers, we ensure consistent production quality and an efficient, cost-effective, and environmentally friendly distribution journey for your marketing products.
Partner with OneTouchPoint to Enhance Your Marketing
OneTouchPoint helps marketers in the alcohol and beverage industry get new products to market, manage coupons in compliance with state laws, produce marketing assets, and launch national and localized campaigns.
Our integrated marketing services platform is a purpose-built solution that empowers national and local marketing teams to ensure campaigns are on time, on message, and on brand. When you’re ready to learn more, we invite you to contact us to discover how we can partner on your next project.