Leverage an Integrated Marketing Platform
The alcohol and beverage market is experiencing explosive growth with new concepts and product lines launching continually. This makes the marketing challenge more difficult. Driving awareness, loyalty and brand affinity is no small task in such a crowded marketplace. To get to market quickly and efficiently, alcohol and beverage brands need an easy way to manage everything from creative to budgets to national campaign buying windows and roll outs.
OneTouchPoint helps marketers get new products to market, manage coupons (in compliance with state laws), produce marketing assets, and launch national and localized campaigns. Our integrated marketing services platform, is a purpose-built solution that empowers national and local marketing teams — ensuring that campaigns are on time, on message, and on brand.
Technology Enabled Controls
Our platform provides you with full control, compliance, and oversight capabilities.
Connect with Consumers
To successfully drive brand awareness, and ultimately brand affinity, you need to engage with your consumers across every channel. Point-of-Sale (POS) and in-store shopper marketing tactics tie your shoppers’ brand experiences to the shelf, connecting each marketing touchpoint with your physical product, resulting in increased sales conversions.
But with a typical consumer exposed to 3,000 promotional messages per day and a whopping 80,000 items in a given grocery store visit (the Shop Association) how do you ensure your alcohol or beverage brand stands out from the rest?
Take POP & POS to the Next Level
We have collected the topics that in-store marketers care about.
These are tips and tricks to help you expand, control your brand, and help in-store marketers grow their bottom line.