At OneTouchPoint, we pride ourselves on being more than just a vendor—we aim to be a true distributed marketing partner, and as part of that, we want to be sure each of our clients is getting the maximum value out of their experience working with us.
To that end, we’re kicking off a brand new blog series spotlighting six ways to level up your OneTouchPoint partnership, getting maximum support and ROI for every piece of the marketing puzzle.
In this introduction to our Level Up series, we’ll give a brief overview of these six strategies. Then, we’ll share a deep dive into each. Ready? Let’s dive in.
Centralize Your Brand Communications with U.Connect
With local marketers (and sales reps and distributors) scattered across the country, employees working from home offices as much as headquarters, it can be challenging to ensure everybody is up to date on the latest communications, policies, and collateral. That’s nobody’s fault, of course; being spread out simply makes it easier to get stuck in silos. But it’s not good for business, either, as a lack of transparency leads to errors, inflated costs, and design and messaging slip-ups.
Our U.Connect platform is the first line of defense for marketing departments that are struggling to get everyone on the same page. The local distributed marketing platform acts as a centralized communication hub and collateral repository, giving the corporate team full oversight of brand integrity, asset production and distribution, and overall budget while empowering local marketers to execute on corporate campaigns as well as customize and distribute their own localized assets.
Make Every Campaign Count with Brand Management Support
With so many cooks in the marketing kitchen, brand management—ensuring you’re showing up for customers consistently across every campaign and every channel—becomes a tall order.
In fact, less than 10 percent of brands can confidently say their brand presentation is consistent. And yet, it’s a critical undertaking: on average, consistent brand presentation has been shown to increase revenue an average of 33 percent.
OneTouchPoint’s brand management services enable just that, in a variety of ways:
- Providing technology-enabled controls to give local marketers access only to approved materials
- Empowering local marketers to easily create brand-compliant assets with modular content
- Simplifying approval processes so nothing slips through the cracks
- Managing both digital and physical inventory to ensure no obsolete collateral is floating around to be accidentally distributed
- Making detailed analytics available to monitor budgets, usage data, and more
- Sourcing, storing, and making wearables, premiums, and swag of all kinds available for distributed teams to order as needed, in any quantity, for any event.
Without the right partner in place, brand management is a full-time job (or more) for an already overburdened corporate marketing team. With capabilities like OneTouchPoint’s on your side, consistent branding in every campaign, on every channel, becomes a breeze.
Leverage Marketing Services to Deliver a Full Multichannel Experience
While a company could (and many do) use OneTouchPoint for just one facet of their marketing efforts, the reality is that we can (and we love to) play a supporting role in every element of your multichannel marketing strategy.
This includes direct mail campaigns like seasonal catalogs and promotional postcards; in-person marketing strategies like POS signage, swag, and grand opening support (and sourcing all the required materials to dazzle customers); and online marketing activities like landing pages and microsites, email outreach, social media, paid search, advertising, and retargeting.
Tackling all these initiatives with the support of a single partner—as opposed to juggling several different vendors with different contracts, terms, pricing, and processes—makes it much easier to create and execute cohesive omnichannel marketing campaigns at the local and national level.
With OneTouchPoint’s cohesive marketing services, your team can create, execute, and monitor localized multichannel marketing campaigns that excel at every level. We pride ourselves on empowering sales teams, internal users, and dealer networks to market locally leveraging traditional, social, and digital channels—keeping your business on message and on brand.
Boost Your Traditional Marketing Game with Print Services
Though digital channels have become critical to marketing success in recent years, print is far from dead. Whether you’re planning a grand opening, optimizing the in-store experience, promoting seasonal offerings, or just introducing yourself to your audience, direct mail outreach, signage, and grand format printing are all integral to building brand recognition and moving potential customers down that funnel from awareness to purchase.
At OneTouchPoint, we offer digital-on-demand printing for small quantities and just-in-time orders, lithographic printing for your high-volume jobs, and grand format printing for when you really want to make a splash in the store window, on your company cars, or anywhere else.
What’s more, we offer variable printing that allows our clients to personalize printed collateral to speak directly to every customer. And all of this without busting the print budget, because we rely on a comprehensive mix of company-owned production assets and a robust base of trusted suppliers to provide the best pricing and highest quality for every job.
In short, OneTouchPoint’s versatile print services enable us to print everything you need—from big to small, in black-and-white or full color, in quantities of one to millions.
Make Order Management & Fulfillment a Breeze
Production isn’t the only challenge of print marketing, or even the biggest. The tasks of warehousing inventory, assembling kits and getting them to the right places, and assembling and distributing customer mailings can all make or break a print marketing campaign—and overwhelm busy marketers, in the process.
At OneTouchPoint, we know what’s at stake when it comes to order management and fulfillment, and we are experts in all of these activities. With over 100 million pieces of mail passing through our facilities each year, we’re pros at helping our clients navigate complex shipping and postal regulations and requirements, and we pride ourselves on reducing both the time and cost of every mailing.
Our full range of services ensures that our clients’ shipments are properly printed, kitted or bundled, and packaged to get out the door and into consumers hands as quickly as possible.
Streamline Operations with Managed Services
Finally, with our vendor-managed services, OneTouchPoint’s team literally becomes your team. We know that “outsourcing” key aspects of business to trusted partners can help reduce staff, speed time-to-market, and minimize errors, so we are happy to augment our clients’ staff with onsite programs.
You bring the marketing strategy; we bring the efficiencies and domain expertise that increase marketing effectiveness and ROI while helping control costs.
Here’s a quick look at the domains in which our team can take a load off your team’s shoulders:
- Inventory Management: Let us keep your physical inventory up to date, eliminating collateral obsolescence, minimizing waste, and making sure you have what you need, when you need it.
- Print & Paper Brokerage: Managing print equipment and raw materials is a circus no corporate or local marketing team needs. With our expansive network of facilities and strategic partnerships, we can do the juggling for you.
- Procurement: Our clients’ time is best spent on vision and strategy. We let them focus on that while we take over the technical and administrative work of managing the print procurement and production processes.
- Print & Mailroom Management: Reduce overhead costs and staffing headaches by letting OneTouchPoint staff and manage all aspects of your print and mailroom operations.
At OneTouchPoint, we want to provide value for our clients in every step of the marketing management process, and these six areas encompass all of our core capabilities.
We’ll dive deep into each one throughout this series; in the meantime, we invite you to learn more about our platform and services, and to contact us when you’re ready to talk in detail about how OneTouchPoint can support your business.