From craft breweries to globally recognized distilleries, alcohol and beverage marketers are well-versed in the challenge of competing for consumer attention in crowded retail environments.
Whether it’s shelf space, floor displays, point-of-sale marketing or anything else these brands know that the best way to capture market share is ensure customers encounter their products in store — and that the products are packaged and merchandised to showcase the brand in an unforgettable way.
Of course, that’s all easier said than done, with long production lead times, exorbitant costs and compliance challenges creating significant obstacles for marketers.
Let’s take a look at the seven key services we provide our alcohol and beverage clients at the retail level:
Design & creative.
With just six seconds to catch a customer’s attention, a product’s display and packaging has to say a lot — and quickly. Our graphic design team collaborates closely with alcohol and beverage clients to develop visual assets for anything from coasters to vehicle wraps. Our designers get to know clients’ brand guidelines backward and forward, and we understand all the local and federal legal constraints around promotions, coupons and messaging, so you know your assets will be in full compliance with both your brand and relevant regulations.
Finally, because we know the marketing assets are just one piece of the big puzzle, we provide 2-D and 3-D rendering capabilities that (virtually) put your product right in the store. Use these as you design the perfect display, and have your distributors use them to paint the picture for retailers.
Coupon management.
Sixty-four percent of consumers said that discounts speed their purchase decisions. However, we know that running a coupon promotion can take a lot of time to manage all moving parts.
Our expert coupon management team brings decades of experience managing coupon programs taking on all the legwork so you have time to focus on the big picture. From creative design, managing barcodes to assisting in the approval process and ensuring state regulations are met, our team understands the ins and outs of coupon promotions. With our platform you will have access to reporting to understand how your promotion is performing as well as the ability for users to order coupons.
Custom display manufacturing.
Customized displays are critical to capturing consumer attention and driving sales at retail locations. Our custom display manufacturing services enable alcohol brands to showcase their products in a visually compelling manner with end-caps, tasting stations, countertop displays and more produced from corrugate, wood, fiberglass, plastic and other high-quality materials.
We offer both international and domestic manufacturing to help our clients balance budget with time to market, and our robust quality control processes includes a full assembly check of each item to ensure it will showcase your brand perfectly in store. Our world-class manufacturing teams are proud to bring brands to life — on and off the shelves — creating memorable experiences for consumers.
Point-of-sale technology.
OneTouchPoint’s alcohol and beverage clients have access to an online storefront that gives distributors easy access to marketing assets so they can order what they need, when they need it (while tracking budgets, of course). Built-in inventory management ensures that, when possible, orders are being fulfilled from existing stock in order to save time and money while minimizing waste.
For time-sensitive national and seasonal campaigns, corporate can open a one- to three-week buying window for reps to shop what they need (customized as needed — e.g., with local team colors for a sports-oriented campaign) and send it directly to distributors, ensuring rollout that is on time, on budget and on brand in every region.
Print production & packaging.
Custom displays are just one of the physical assets in an alcohol and beverage marketer’s toolkit (or, in this case, liquor cabinet). Standout labels and packaging, as well as marketing collateral from flyers and brochures to banners and window clings, are all part of a powerful marketing strategy, and OneTouchPoint’s world-class printing facilities are up for the task.
Whether you’re looking to create a holiday gift bundle with value added packaging, educate distributors on a new release with a product launch kit or implement a (fully secure and compliant) coupon campaign, our team is ready to ensure every asset adds to the ideal customer experience.
Print-on-demand.
For many alcohol and beverage marketers, the biggest obstacles to streamlined, high-impact marketing campaigns are the high print minimums and long lead times associated with traditional printing. OneTouchPoint’s print-on-demand capabilities solve both of these problems, empowering reps to print exactly what they need, exactly when they need it, instead of having to order way too much six months in advance. All they have to do is select the assets they need from our 50+ item catalogue, add any regional or seasonal customization they need for their specific audiences, and place the order.
Need just a few table tents to promote your brand in a new local restaurant? A couple hundred game-day coasters for the local college football bars? A custom display meeting the local liquor store’s unique size specifications? Thousands of coupons, tailored to state-specific regulations, for a national campaign? OneTouchPoint’s POD catalog has you covered, with a two- to ten-business-day turnaround on most products throughout the United States.
Branded merchandise.
Finally, while many marketers have to find separate vendors for their branded merchandise, OneTouchPoint’s alcohol and beverage customers get to take advantage of the ability to work with just one vendor for all things print — even swag.
Promotional products are having a banner year, and alcohol and beverage is no exception. From glassware to apparel and accessories to stickers and pins, promotional materials can be powerful brand ambassadors as party favors, gifts, purchase add-ons and more. At OneTouchPoint, we use the same model for branded merchandise as for other POD assets, with quick turnarounds on everyday items and low minimum orders to cut down on warehouse expenses. (And even with these low minimums, we’re able to pass down steep bulk discounts because we procure such a high volume of similar materials for so many of our clients.)
OneTouchPoint + alcohol & beverage marketers: the perfect pairing.
Ready to speed time to market, streamline costs, and implement high-impact marketing campaigns in and out of retail environments? OneTouchPoint is ready to help. Learn more about how we support our alcohol and beverage clients here. Then, when you’re ready, request a complimentary demo with one of our experts. We’d love to discuss your marketing needs and the ways our team and our platform can help.