For life sciences marketing leaders managing distributed sales teams, every campaign involves a sprawling effort to streamline costs, optimize promotional materials and ensure every rep is equipped to showcase the brand consistently from one region to the next.
Whether the goal is to sell directly to decision-makers at hospitals and doctors’ offices or encourage them to promote products to patients, every piece of the multichannel marketing campaign — from pamphlets and swag to landing pages and social media campaigns — has to fall perfectly into place.
Fortunately, with the right partner it’s easy to ensure every sales rep has everything they need and every global and local campaign upholds brand standards and captures new market share. At OneTouchPoint, we’re proud to be that partner for companies in the life sciences industries, streamlining budgets and maximizing campaign ROI by taking the logistics burdens — of digital and print marketing alike — off our clients’ shoulders.
Here are just a few of the ways our expert teams — and our U.Connect through-channel automation platform — make life sciences marketing a breeze.
Sales rep enablement.
Life sciences industries have long relied on sales representatives paying visits to healthcare companies to acquire new customers, but it isn’t feasible for corporate to micromanage all of those sales reps and their collateral — constantly having to resend the latest assets, approve newly designed materials, and help with cleanup when messaging is compromised or print orders are lost, all while trying to ensure everyone is sticking to a budget. It can be too much to juggle.
Fortunately, it doesn’t have to work this way.
At OneTouchPoint, we provide life sciences clients with an online, centralized repository for the latest collateral — all approved by corporate (and legal, as necessary) and leveraging modular content to make it easy to for sales representatives customize as needed, without reinventing the wheel or compromising the corporate team’s hard work. You can decide what they can change (think locations, dates, and whatever you decide) – and if needed, you can review and approve before the order goes to production. It’s fully in your control, set to your business rules and automated with technology.
Even better, sales reps can order printed assets from right there within our platform, ensuring consistency in both quality and cost, and leadership can keep budgets in check with real-time tracking and chargebacks.
Print procurement and order management.
With six print facilities across the country — fully stocked with commercial print and production equipment we own and maintain ourselves — along with a group of trusted strategic partners across the globe, it’s easy for the OneTouchPoint team to manage our clients’, print material and marketing collateral for them. Given our extensive internal and third-party networks, we are equipped to find and offer our clients comparative pricing for supplies, storage, and fulfillment, ensuring smooth processes, high quality and accuracy, and controlled costs.
When we take over those logistics on behalf of our clients, we provide a dedicated account manager who can offer both technical and administrative support, including order and data management, inventory management, EDI-based and itemizing invoicing, and detailed tracking of every purchase order. Letting us cross the t’s and dot the i’s frees up our clients to focus on the big-picture strategy and tactics instead the busywork that supports them.
Print and premium production.
OneTouchPoint’s versatile print services enable us to print everything our clients need—from big to small, in black-and-white or full color and in quantities of one to millions. We rely on a comprehensive mix of company-owned production assets and a robust base of trusted suppliers to provide the best pricing and highest quality for every job.
At OneTouchPoint, we offer digital print-on-demand for small orders and quick turnarounds, lithographic print for high-volume print jobs and grand format printing. We can create personalized collateral with variable printing, and our high-quality packaging, display and finishing options ensure every product is showcased to the nines.
Then, of course, there’s the swag — from pens and notepads to stress balls to water bottles, arming life sciences sales representatives with branded trinkets to boost visibility and keep their products top of mind with prospects. At OneTouchPoint, we love swag more than anyone, and it is our pleasure to source and produce the goodies that will make your prospects fall in love with your brand. Have strict standards on your premiums? Our global partners can meet any of your stringent requirements.
Digital marketing.
Savvy life sciences brands know they must add digital channels to their marketing strategies in order to facilitate broader outreach and lower costs than the traditional in-person marketing strategies the industry is known for. Both businesses and consumers prefer researching potential purchases online, on their own time. They expect to find product details, pricing and promotions readily accessible through websites, social media and email newsletters. And if information about one brand isn’t readily available, prospects will quickly move on to the next.
Read our blog post “Digital Marketing for Life Sciences” for a deep dive into how life sciences companies should be positioning themselves to reach customers online — and how OneTouchPoint can help.
eIFU capabilities.
In addition to digital marketing, taking advantage of eIFUs also offers many benefits to medical device manufacturers and other life sciences organizations. Not only will using eIFUs save you print dollars, it also lessens your company’s environmental impact and promotes sustainability.
Other benefits of eIFUs include improved readability and usability for your end user/patients. With our technology you can easily manage all your instructions for use in one central location, reducing the risk of error and increasing speed-to-market for any updates.
Streamlined vendor management.
In theory, outsourcing marketing management activities presents an excellent opportunity for life sciences marketing teams to clear off their plates. However, when not done just right, outsourcing can cause more problems than it solves.
When life sciences marketing and procurement leaders outsource supply chain tasks, they often have to piece together a network of disparate vendors to fulfill all of their needs. Unfortunately, this means instead of saving time they are now juggling contracts, policies, procedures and timelines for all those vendors, meaning they do not save time or money in the end.
The key to successful outsourcing is to identify a single vendor that can manage every aspect of the marketing supply chain. At OneTouchPoint, we pride ourselves on being this vendor — this singular touchpoint — for our life sciences clients. We offer the process optimization and domain expertise marketing leaders are looking for, and we enable them to free up both time and money by working with just one vendor instead of managing an entire ecosystem.
Bioburden testing & ISO certification.
Another critical benefit of trading in a full vendor network for a single partner is that it becomes infinitely easier to ensure your partners are meeting critical regulatory standards that are unique to life sciences industries.
Bioburden testing is a vital, if often cumbersome, step in ensuring the medical devices and pharmaceuticals — and, yes, even the marketing collateral and swag that go with them — are safe and sanitary. OneTouchPoint understands both the stakes and the complications involved in bioburden testing, and we are committed to rigorous quality and safety standards that support this requirement. Our ISO certification acts as a gold stamp of approval, highlighting our world-class quality control systems and commitment to meeting strict regulations.
For life sciences companies, teaming up with a marketing partner that maintains its ISO certification takes the stress out of bioburden testing by ensuring every marketing asset is in safe hands and meets both brand and regulatory standards.
Budget management & waste reduction.
With so much involved in creating and executing multichannel life sciences campaigns, we recognize that budget management is paramount to overstretched marketing teams. That’s why OneTouchPoint works closely with our clients to ensure maximal results without extra spend.
We leverage our trusted network of suppliers, our distributed production facilities and our postal expertise (among other things) to bring steep discounts to our clients, but that’s not all. We find even more budget cuts by helping our clients analyze their print spend to identify any areas of waste, from overprinting to paying for warehouse space to store obsolete materials to anything other areas where expense isn’t driving impact.
OneTouchPoint & life sciences marketers: the perfect team.
If you’re ready to maximize the ROI of every marketing initiative by supporting sales reps with easy-to-implement campaigns and always-available, high-quality collateral, OneTouchPoint is ready to help. When you’re ready, request a complimentary demo with one of our experts. We’d love to discuss your marketing needs and the ways our team and our U.Connect platform can support your marketing organization.