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Jan 23, 2018
Marketing Execution

5 Marketing Tactics of Top Performing Franchisors

Here are five key ways to provide marketing support to get established in a new market and ensure that branding and messaging stays consistent.
Dec 11, 2017
Marketing Execution

Delivering Sales Ready Leads with Marketing Automation

Watch this short video to learn more about personalized, multi-channel direct marketing campaigns.
Nov 07, 2017
Marketing Execution

Target Marketing with LinkedIn

LinkedIn, the largest B2B social media network, offers several paid advertising platforms to help businesses drive leads.
Oct 16, 2017
Marketing Execution

Engage Consumers with QR Codes

QR Codes, which are two-dimensional bar codes, provide direct marketers with a powerful tool to integrate and measure traditional and digital media.
Sep 11, 2017
Marketing Execution

Lower Mailing Costs with Every Door Direct Mail

“Every Door Direct Mail” is a special program offered by the U.S. Postal Service that uses carrier routes or ZIP codes to deliver direct mail.
Aug 14, 2017
Marketing Execution

Learn About Geo-Fencing Online Ad Targeting

Geo-fencing is an online ad tactic that uses geographic boundaries to target a group of people to receive advertisements.
Jun 01, 2017
Print Production

Enhancing Direct Mail ROI With Digital Inkjet Printing

New four-color, inkjet digital printing technology can lower production costs of direct mail, yet offer the benefits of personalization.