How a durable goods manufacturer leveraged print-on-demand to revolutionize their marketing program.
A durable goods manufacturer wanted an effective way to personalize marketing collateral based on sales channel, event type, and delivery method, all while keeping track of marketing budget allocations.
Download the case study to learn how they were able to:
- Gain better budget control
- Increase spending insight
- Centralize brand management
- Personalize collateral
- Quicken reporting
- Integrate systems
About the Client
The client has company owned stores, big box distribution, and boutique retail outlets who all had unique requirements and different marketing literature allocations.