At OneTouchPoint, we pride ourselves on being more than just a vendor—we aim to be a true distributed marketing partner, and as part of that, we want to be sure each of our clients is getting the maximum value out of their experience working with us.
To that end, our Level Up blog series spotlights six ways to level up your OneTouchPoint partnership, getting maximum support and ROI for every piece of the marketing puzzle. In this post, we’re focused on boosting your traditional marketing game with our comprehensive print services.
Though digital channels have become critical to marketing success in recent years, print is far from dead. Whether you’re planning a grand opening, optimizing the in-store experience, promoting new product offerings, or just introducing yourself to your audience, direct mail, signage, wayfinding, and grand format printing are all integral to building brand recognition and moving potential customers down that funnel from awareness to purchase.
OneTouchPoint’s versatile print services enable us to print everything our clients need—from big to small, in black-and-white or full color, in quantities of one to millions. And we do all of this without busting the print budget because we rely on a comprehensive mix of company-owned production assets and a robust base of trusted suppliers to provide the best pricing and highest quality for every job.
Print How You Want
When it comes to print collateral needs, there is no “one-size-fits-all,” which is why we offer a variety of printing options.
Digital Print-on-Demand
Often, a brand rep only needs a small quantity of brochures for an event or postcards for a limited customer segment. When printers enforce high minimums, this leads to wasted materials and cost.
At OneTouchPoint, our digital-on-demand offerings mean clients can place orders in just about any quantity they need, reducing both spend and stock obsolescence. Additionally, digital printing options allow for quicker turnarounds on rush orders, as they don’t require custom print plates or drying time.
Our digital presses can handle large sheet sizes, ultra-high quality, black & white or full-color, UV printing, and on-demand output to meet the specific needs of each job for each client.
Lithographic Print
For your high-volume print jobs, our lithographic printing presses yield high-quality professional products of varying shapes and sizes, with black-and-white, full-color printing, Pantone color match, and custom ink options. And with more than 30 sheet fed and web offset presses across our national locations, OneTouchPoint can efficiently manage and produce large quantities of high-quality professional products from technical publications, menus, brochures, and booklets to beautifully crafted marketing collateral.
Grand Format
At OneTouchPoint, we like to think big, and that goes for printing, too. With our grand format print capabilities, we can create oversized marketing materials for when you really want to make a splash in the store window, on your company cars, or anywhere else.
We have a full range of wide-format printing capabilities, including banners, customizable retail and franchise kits, outdoor signage, posters, trade show graphics, building and vehicle wraps, architectural drawings, construction plans, backdrops for theatrical and media sets, and any other large format artwork or signage. These high-impact, full-color graphics are always eye catchers.
Variable Printing
What’s more, we offer (nearly unlimited) variable printing capabilities that allows our clients to personalize printed collateral that speaks directly to each customer. You can define areas of content that can be changed and give user-controlled access, or you can own this in a centralized manner across the program. Why does this matter? Because personalizing outreach—particularly direct mail—is a powerful way to keep customers engaged and increase your ROI.
Beyond Brochures
Brochures, flyers, one-sheets, and the like are second-nature for OneTouchPoint’s team, and we love to produce those for our clients. But we also love the chance to get a little more three-dimensional and really make a statement to wow customers.
Displays & Point-of-Sale Assets
From corrugated floor stands that make your signature product stand out in the retail aisle to little stands of trinkets that catch customers’ eyes at checkout, OneTouchPoint is equipped to produce high-quality, captivating displays that make our clients’ brands stand out in any crowd.
Signage & Wraps
Turn your brand reps’ cars into advertising hubs with vehicle wraps, and draw customers to your store with outdoor signage, light pole banners, yard signs, and window clings. And once they’re through the doors, show shoppers where to go and what to focus on with floor stickers, overhead signage, and shelf-talkers. OneTouchPoint’s grand format capabilities make it all a breeze.
Finishing
At OneTouchPoint, the printed materials are just the beginning. Once a client’s pieces are printed, we provide comprehensive finishing and binding services to create sturdy, bound print products:
- Full-service bindery: folding, drilling, tabs, perfect binding, coil and comb binding
- Laminating: moisture resistant, durable, fold resistant
- Bound products: Tape binding, shrink wrapping, collating and kitting
From premiums and kits to campaign support materials and even single orders, OneTouchPoint has the expertise and tools to meet our clients’ every print need. We’ve produced more than 155 million pieces for clients, with accuracy rates exceeding 99 percent. We understand how critical branding is to business success, so when it comes to producing marketing collateral, we’re committed to ensuring every product sends exactly the message our clients want it to.
If you’re ready to level up your print marketing game, we invite you to learn more about our platform and services, and to contact us to talk in detail about how OneTouchPoint can support your business.