Your organization’s marketing materials are on-point, if you do say so yourselves. Beautifully designed, tailored to catch your target buyers’ eyes and sure to drive sales. But there’s just one catch: producing and distributing this perfect collateral so that potential customers actually see it has proven to be more of a challenge than anyone had anticipated.
While digital and social media distribution are fairly straightforward, customers still need the opportunity to engage with your brand in offline channels, as well. But between negotiating with printers, juggling mailing addresses and assembling kit after kit after kit, it’s not easy to maintain brand quality standards in offline marketing collateral without busting the budget or taking up too much of the team’s valuable time and energy.
You need a way to streamline your organization’s marketing supply chain, to iron out the friction points and create an efficient, print marketing experience that saves time and costs while preserving quality and promoting stronger customer relationships.
Fortunately, OneTouchPoint is here to help.
4 Ways OneTouchPoint Can Optimize Your Print Marketing Supply Chain
At OneTouchPoint, we provide end-to-end marketing supply chain support and serve as a single-source partner to empower everything from announcing new products and promoting local sales to kitting and shipping products and collateral. Here’s an overview of a few of the ways we do that:
Whether you need to print 50,000 brochures, 600 promo kits, or three giant floor stickers, OneTouchPoint is your go-to for full-color custom graphics that are both high impact and high quality. We offer large-scale offset printing, grand-format production and even print-on-demand services at our print facilities across the country. We handle materials brokerage, production and even kitting and assembly, saving costs and delivering high-quality collateral.
Mailing & Fulfillment
And we don’t stop at production! We mail over 155 million pieces of mail for clients each year, stuffing envelopes, and working with our USPS experts to provide deep postal discounts and ensure your direct mail campaigns get where they need to go quickly and efficiently. Additionally, customers can leverage our U.Connect platform to seamlessly handle order fulfillment to franchises, retail locations, dealerships and vendors at accuracy rates exceeding 99 percent. And because we have printing and fulfillment centers located across the country, we can ensure your marketing products are distributed quickly and cost-efficiently.
Inventory & Warehouse Management
Our vendor-managed inventory services help customers keep track not only of how much stock they have on hand, but of how much is being ordered and used — from your own facilities or from our warehouses across the country. This helps influence production quantities and automated reorders, so you can maintain minimal inventory levels based on usage, helping you eliminate waste and keep warehousing costs to a minimum. Additionally, OneTouchPoint manages seven fulfillment warehouses — comprising 200,000 square feet of storage space — across the country, where we handle picking and packing, bulk receiving and quality verification.
Onsite Supply Chain Management
While we can handle all of the activities outlined above in our own facilities, OneTouchPoint is also ready and equipped to take over inventory, printing and mailroom management — including equipment and maintenance — in your company’s offices. By contracting with OneTouchPoint teams to take over onsite marketing supply chain management responsibilities, you can save your organization (and especially your HR department) significant time and money on hiring, onboarding and employee-related overhead.
With OneTouchPoint behind the wheel, your organization can stop worrying about juggling all the moving pieces in the marketing supply chain. While we manage the logistics, your marketing team is free to focus on doing what they do best: nurturing client relationships through high-touch strategy and multi-channel outreach — with beautiful collateral at every turn. That’s why more than 3,000 customers, including Fortune 500 companies in the manufacturing, franchise, retail, healthcare and financial services, trust OneTouchPoint to increase the return on their marketing investment, one touchpoint at a time.
To learn how OneTouchPoint can help your organization streamline marketing supply chain management, we invite you to contact us today or request a quote on your next project. Our experts will provide insight and ideas to deliver phenomenal results at a great price.