Scott Mollahan, Author at OneTouchPoint

Value Added Packages (VAPs) examples from OneTouchPoint

Showcase Your Brand with Value Added Packages This Holiday Season (& All Year Long)

Leave a Comment / Kitting & Fulfillment / Scott Mollahan

For alcohol and beverage brands vying for consumers’ attention on crowded retail shelves, standout presentation is a critical way to catch eyes. From product packaging to corrugated displays to shelf-talkers, engaging with consumers, both on and off the shelf, is the number-one way to edge out the competition in a retail setting. One especially powerful […]

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Master Coupon Marketing with End-to-End Management

Leave a Comment / Brand Management, Marketing Services / Scott Mollahan

For many companies, giving out coupons is low on the list of favorite marketing activities. Between the decreased margins, production costs, and the management headaches around logistics, compliance, and redemptions, the potential return just doesn’t seem worth the effort. However, writing off coupons altogether is a short-sighted move for most brands. For one, customers love

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