HARTLAND, Wisconsin, December 31, 2021 – OneTouchPoint (OTP), a leading managed marketing services company, announced today that it has finalized the sale of a majority of their assets in Cincinnati, OH to Graphic Village for an undisclosed sum. The assets being divested include the production equipment and local business accounts. OneTouchPoint will retain enterprise accounts.
The divesture allows OneTouchPoint to focus investments and resources in supporting the full customer experience, distributed marketing services platform and expansion of technology-enabled solutions to the vertical markets supported.
“Our strategic decisions are always driven by our customers’ needs and how we feel that we can best meet those needs today – and as we look to the future. Upon reviewing our corporate strategy and further analyzing the business at our Cincinnati facility, we identified the business no longer aligned with our corporate goals,” said Dave Holland, CEO of OneTouchPoint. “To ensure that we provide every customer with the best-in-class services they’d come to expect from OneTouchPoint, we felt it was imperative for us to find a buyer who specialized in the local, largely transaction-based print work, while retaining the enterprise accounts who need more complex, distributed marketing solutions and services that both OTP offers today and continues to innovate and invest in.”
OneTouchPoint expects minimal disruption, as enterprise accounts transition to one of their other seven nationwide facilities. OneTouchPoint will retain some employees to ensure continuous, and seamless, support of the clients who will remain with the organization.
The production facility will remain open to allow Graphic Village sufficient transition time to service and relocate equipment.
OneTouchPoint provides the technology, managed services, and execution support that helps companies amplify their customer engagements with beautifully-crafted marketing assets and communications produced and distributed at scale. OneTouchPoint’s capabilities span state-of-the-art printing, national and localized marketing execution, fulfillment, and related services, all managed easily through the U.Connect platform and delivered rapidly from facilities nationwide. More than 3,000 customers, including Fortune 500 companies in the manufacturing, healthcare, financial services, franchise, and retail industries trust OneTouchPoint to increase the return on their marketing investment, one touchpoint at a time. Visit www.1touchpoint.com to learn more.