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Author name: Christine Kropp

Christine Kropp
Woman smiling while look on a laptop for a local marketing platform.

Enhance Your Regional Marketing Strategy with Local Landing Pages

For national or global businesses with local presences across different territories, local marketing is critical for attracting the ideal audience in every region. And while local marketing campaigns should be omnichannel efforts, one foundational piece of the puzzle is the branded local landing page. Consider it the online welcome mat for your brand’s operations in …

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2024 Marketing Trends: Efficiency & Impact in Digital Advertising

Brands today are managing digital advertising across more channels than ever—from basic Google Ads to juggling the ‘traditional’ and always emerging social media platforms. Complicating matters further, marketing leaders are overseeing teams with representatives, franchise managers, distributors, and regional leadership all creating and launching localized digital ad campaigns for their own unique audiences. As the …

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