Author name: Christine Kropp

For national or global businesses with local presences across different territories, local marketing is critical for attracting the ideal audience in every region. And while local marketing campaigns should be omnichannel efforts, one foundational piece of the puzzle is the branded local landing page. Consider it the online welcome mat for your brand’s operations in […]

Brands today are managing digital advertising across more channels than ever—from basic Google Ads to juggling the ‘traditional’ and always emerging social media platforms. Complicating matters further, marketing leaders are overseeing teams with representatives, franchise managers, distributors, and regional leadership all creating and launching localized digital ad campaigns for their own unique audiences. As the

OneTouchPoint’s acquisition of Bluewater adds digital branding to our suite of end-to-end marketing execution services.