Case Study
Tuff Shed Scales a National Sales Machine with OneTouchPoint
"The OTP platform allowed us to streamline and automate. Rather than having our 450+ sales team members contacting the marketing department to request paid social campaigns, these same individuals could order up a campaign through the platform, choosing the date and precise store location. Billing also became easier, using existing logic set up by OTP. This freed up many hours for the marketing team, made campaign execution better, and increased excitement around these selling events."
Phillip Worth
VP of Marketing
Current Result
- 27 million campaign views in 2025
- Over 777,000 visits to Tuff Shed event sites
- 570 cities reached across 44 states
- 600+ users on the marketing brand store
- 99.03% order accuracy
Key Pain Points
- No scalable way for field sales to activate local on-brand campaigns.
- No budget controls or manager visibility on orders.
- Fragmented sourcing across print, signage, apparel and promo.
- Lack of unified reporting on orders and campaign performance.
Solutions Implemented
OTP One Platform
Brand Module
Create Module
Engage Module
Intelligence Module
Print Services
Order Management, Fulfillment & Warehousing
Promotional Products, Apparel & Branded Merchandise
Overview.
The result? Today, more than 600 Tuff Shed users across the country order marketing materials, activate local campaigns, and drive foot traffic to sales locations — all from a single platform, with the guardrails that keep spend and brand in check.
About the Organization.
Business Challenges.
The core problems were threefold:
- No scalable local activation: Sales reps needed a way to quickly promote sales events at their specific locations without waiting on corporate marketing or managing ad vendors themselves.
- No budget governance at scale: With hundreds of users able to order materials and place ads, Tuff Shed needed controls that prevented overspend while preserving rep autonomy.
- Fragmented sourcing: Large-format signage, paper goods, signs, brochures, banners, apparel, branded merchandise, and tablecloths were coming from multiple vendors creating unnecessary complexity and cost.
Strategy & Solutions.
1. The Marketing Brand Store One Platform, Everything Ordered
Through OTP One®, Tuff Shed’s 600+ users access a Marketing Brand Store where every approved product is available: large-format signage, paper goods, banners, apparel, wearables, branded merchandise, and tablecloths. One order. One platform. One invoice.
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Every order moves through a configurable approval workflow. Managers review and approve employee orders before they process with full visibility into who submitted what, any modifications made, and the approved-by record. Budget caps are set at the user or group level, so reps can move fast without risk of runaway spend.
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The centerpiece of the expanded program is OTP’s digital marketing service for Tuff Shed’s sales events. When a sales rep wants to drive traffic to their local event, they simply enter their location parameters, event details, and place an ad order through OTP One. OTP executes the Facebook campaign from there.
In 2025, the results were significant: 27 million views, 570 cities reached across 44 states, and 777,000+ visits driven to Tuff Shed’s event site. The sales rep gets a targeted local campaign without managing a single ad platform. Management gets reporting. Tuff Shed gets leads.
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Tuff Shed leadership has access to dashboards covering both order activity and site usage. Order trends, trending products, spend by user, and campaign performance are visible in one place giving the marketing team the data to make decisions rather than just manage vendors.
Results to Date.
- 27 million Facebook campaign views in 2025, reaching 570 cities across 44 states
- 99.03% order accuracy across all orders — Sept 2025 through Mar 2026
- 777,000+ visits to Tuff Shed’s event site driven by OTP-managed campaigns
- 600+ users operating through one governed, connected platform