HARTLAND, Wisconsin, MARCH 15, 2021 – OneTouchPoint (OTP), a leading managed marketing services company, has purchased Insight Resource Group (IRG), a full-service Point of Sale/Display agency headquartered in Lafayette, California, adding physical, in-store Point of Sales and experiential solutions to its ability to offer seamless, online and offline brand and customer experiences.
“I’m thrilled to welcome the IRG team to the OneTouchPoint family,” said David Holland, CEO of OneTouchPoint. “The IRG team is exceptional at serving the needs of the adult beverage market. They have spent a decade successfully tailoring their technology and solution to meet the specific needs of their clients. At OTP, we have a long history of helping clients in similarly complex and highly regulated industries get branded promotions and materials to customers simply and at scale. Whether in the mail, in a box, as a social post, or in-store display, we outfit teams with everything they need to launch stunning multichannel brand experiences.”
Co-Founder Scott Mollahan, has joined the OneTouchPoint senior management team and reports to Holland. He will lead the company’s Point of Sale/Display and On Demand technology efforts.
“We are passionate about delivering best-in-class technology and quality products and services to our clients,” Scott Mollahan said. “We are very excited to be part of the OneTouchPoint team. For us and our clients, this means access to a full suite of additional production services, a network of national business centers, and additional knowledge around creating innovative solutions for the most complex customer experiences. This will improve our ability to deliver high touch, industry-leading technology offerings to our clients.”
“We are focused on removing the friction from complex and regulated environments in a world where resources are scarce, teams are distributed, and every customer touchpoint matters,” said Holland.“ Strategic investments in purpose-built technology and skills, like those of the IRG team, give us the opportunity to offer an unparalleled and streamlined approach for the traditional, digital, national, and local marketing and communication needs of organizations across multiple industries.”
OneTouchPoint provides the technology, managed services, and execution support that helps companies amplify their customer engagements with beautifully-crafted marketing assets and communications produced and distributed at scale. OneTouchPoint’s capabilities span state-of-the-art printing, national and localized marketing execution, fulfillment, and related services, all managed easily through the U.Connect platform and delivered rapidly from facilities nationwide. More than 3,000 customers, including Fortune 500 companies in the manufacturing, healthcare, financial services, franchise, and retail industries trust OneTouchPoint to increase the return on their marketing investment, one touchpoint at a time. Visit www.1touchpoint.com to learn more.
About Insight Resource Group
Insight Resource Group is a leading provider of managed marketing services in the adult beverage industry. Known for purpose-built technology that addresses all aspects and complexities of this market, Insight Resource Group is a one-stop-shop for creating all elements of point of sale marketing, including custom displays, design, print, premiums, fulfillment, and distribution, helping clients simplify their supply chain, increase speed-to-market, elevate their brands, and drive margins.