Simplifying Distributed Marketing Execution
OneTouchPoint is included among vendors in Forrester’s The Partner Marketing Automation Platforms for B2B Landscape, Q3 2026, acknowledging our presence in the evolving PMAP market.
HELPING ENTERPRISE ORGANIZATIONS SIMPLIFY DISTRIBUTED MARKETING EXECUTION
OneTouchPoint is included among vendors in Forrester’s The Partner Marketing Automation Platforms for B2B Landscape, Q3 2026, an overview of vendors serving the Partner Marketing Automation Platform (PMAP) market.
As enterprise organizations manage increasingly complex partner ecosystems, distributed locations, and localized marketing programs, they require technology that helps govern, execute, and measure marketing at scale.
WHY THIS MATTERS
The way organizations engage partners has fundamentally changed.
Manufacturers, healthcare organizations, retailers, franchises, distributors, dealers, and other partner ecosystems all face the same challenge:
3 Trends Shaping the Market
01
Partner marketing has become essential.
The importance of enabling partners, distributors, and local teams while maintaining governance and visibility is growing.
02
Scale requires automation
As partner ecosystems grow, manual marketing processes simply don’t keep pace. Organizations need connected systems that simplify execution while preserving brand standards.
03
Experience now differentiates platforms
Modern PMAP platforms are expected to make it easier for partners to find content, launch campaigns, personalize assets, and measure results—not simply store files.
HOW OTP One® HELPS
OTP One connects the capabilities organizations need to manage distributed marketing through one connected platform.
| Business Need | OTP One® Capability |
|---|---|
| Govern the Brand | One Brand |
| Create at Scale | One Create |
| Activate Locally | One Engage |
| Connect Systems | One Extend |
| Measure Performance | One Intelligence |
Beyond technology, OneTouchPoint combines production, fulfillment, and managed services to help enterprise organizations move from strategy to execution.
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