HARTLAND, Wis., Sep 15, 2023 – OneTouchPoint (OTP), a leading marketing execution services provider backed by ICV Partners, today announced the appointment of experienced technology and product leader, Ian O’Brien as Chief Technology Officer.
Throughout his career, O’Brien has successfully implemented a myriad of solutions and technology software dedicated to supporting marketers. He brings over 30 years of technology and product experience, proven expertise in SaaS based software product management, complex software integrations, data analytics and eCommerce solutions.
“As OneTouchPoint continues to evolve to meet the ever-changing needs of our clients, Ian’s wealth of expertise and knowledge will help ensure our through channel marketing automation (TCMA) platform, U.Connect, continues to drive ROI for customers and simplifies their marketing efforts across the globe,” said David Holland, CEO of OneTouchPoint. “His vast experience with eCommerce solutions, combined with forward-thinking technology expertise and a proven ability to lead best-in-class teams will position OneTouchPoint with an even brighter future.”
O’Brien earned a bachelor and MBA degrees from Indiana University, Kelley School of Business. Throughout his tenure in the technology industry, O’Brien has held several executive positions including CEO, Chief Technology Officer, Chief Information Officer, and Chief Product Officer with companies supporting Manufacturing, Financial Services and Retail verticals.
“In my experience, there is a universal truth in marketing, there are never enough resources and budgets are often constricted,” said O’Brien. “I am excited to join this talented team and together take the OneTouchPoint U.Connect platform to the next level. Our goal is simple, we want to make marketing easier through technology, automation, ease of use and integrations.”
OneTouchPoint delivers purpose-built technology solutions and managed services designed specifically to support the industries we serve. Today, we power more than 3,000 brands, including Fortune 500 companies in the manufacturing, healthcare, healthcare insurance, financial services, alcohol & beverage, franchise, and retail industries across our technology and production platforms. OneTouchPoint seamlessly brings together local marketing capabilities, brand management, state-of-the-art commercial printing capabilities, and complete production and fulfillment capabilities to create elevated brand experiences across customer touchpoints – online, offline or in-store.
At OneTouchPoint, we’re here to help organizations amplify their brand, deliver content, and distribute physical goods — anytime, anywhere, anyway — all while realizing bottom-line operational savings and increasing marketing effectiveness.
Visit www.1touchpoint.com to learn more.