Our recent acquisition of Bluewater, a Minnesota-based digital marketing services company, means that for OneTouchPoint, 2020 is all about integrating new digital services into our marketing execution partnerships, adding fantastic new value to the clients we serve in every vertical.
And given the environment today, where we are all focusing on protecting revenue and preventing churn all while we still run a business with more hurdles than ever to jump (are you tired yet?), these services come at the right time.
One of the cornerstones of our work with national marketers is our ability to streamline processes, lighten the logistics burden and save both time and resources — without compromising brand quality or integrity across channels and locations. Now, as we add digital marketing offerings to our suite of end-to-end services, we extend the same efficiency and standards to the online marketing world, giving our clients peace of mind that, no matter when, where or how current potential customers are interacting with their brands (during a pandemic, to boot), they’re seeing consistent, quality messaging that piques their interest and keeps them coming back for more.
Let’s take a look at some of OneTouchPoint’s new digital capabilities:
The front page of Google is marketing gold, and increasing your brand’s and your locations’ visibility in search engine results is a powerful way to bring in new customers. OneTouchPoint’s paid search capabilities helps businesses do just that.
Display Advertising & Retargeting
Retargeting is a critical digital ad strategy, and with our new technology, OneTouchpoint now gives you the ability to promote businesses using dynamic display campaigns with audience profile and geographic targeting, or use data match display to supplement other customer marketing efforts.
Additionally, getting in front of consumers with paid social media ads on Facebook and Instagram will help drive leads and create brand awareness. With more than three billion people around the world using social media every month, it’s a critical marketing channel.
Email marketing is as powerful as ever in 2020, and our platform enables national marketers to create and share brand-standardized templates every team can use to communicate with customers at any time, keeping the branding and messaging consistent and providing opportunities to tailor the details to each audience. And, of course, campaign analytics track performance and engagement.
Microsites & Landing Pages
97% of consumers go online to find and research local businesses. From complementary e-books to newsletters and online courses to sharing local store details like address, phone, pick up and delivery options and more, create landing pages and microsites that offer value to potential customers, and use automatic lead capture to drive real engagement with prospects.
Social Media Content Management
Keep messaging consistent across national and affiliate social media channels with automatic, real-time posting to connected Facebook, Twitter and Instagram accounts. Give affiliate marketers a break, too, by scheduling localized posts on their behalf.
Reputation & Social Media Management
Though social media is a critical marketing channel, managing the way consumers talk about your brand — and responding appropriately — can be a minefield. Now, OneTouchPoint helps monitor and respond to comments at the national and/or local level across social media reviews and survey customers to mine additional positive reviews.
Done well, marketing campaigns often look like magic. But the best ones rely on thoughtful, in-depth data analytics, including segmentation, integration, analysis and management. We’ve always been dedicated to analytics, providing clients with in-depth insights into inventory, expenses and successes in their print marketing campaigns, and we’re enhancing that data with digital marketing analytics.
Digital strategy and marketing require intense planning as well as constant management, optimization, and evaluation to be effective, consuming resources and time many organization don’t have. With the addition of these new services, also comes a team with over 20 years of local digital marketing experience with multi-location organizations, across various industries and sizes. Armed with the best practices, domain expertise and knowledge to create and manage campaigns that are the most effective for your industry – our seasoned team offers 1:1 professional services to help brands and local business units tap into proven, integrated marketing campaigns.
In addition to brand new digital offerings, we’ve also been able to enhance some of our existing services for local, multi-unit businesses and offer an even more powerful offering with:
Brand Asset Management
Our U.Connect platform enables national brand leaders to store, organize and share assets in a digital library to ensure everyone’s working from the same resources, and now we’re doing the same with digital assets, prescriptive campaigns and more to ensure consistency across every channel.
And the same digital asset manager enables users to customize and order the same high-quality collateral, flyers, posters, banners and other print materials OneTouchPoint is known for.
Targeted Direct Mail & Every Door Direct Mail®
We’re enhancing our direct mail services as well, providing turnkey direct mail orders that include ad builder, list rental and scheduling. We automate a majority of the process for our clients, making it easy to create and execute local targeted campaigns.
And finally, who doesn’t love swag? Expand brand awareness by providing your affiliates with a cache of gifts, giveaways and promotional items, all personalized with your brand logo.
Pivot With Digital
As we’ve merged these new capabilities with our traditional offerings of print, mail, warehouse and fulfillment, we’re thrilled at the enhancements and brand-new initiatives we can offer our clients. As we all are pivoting and thinking differently about our businesses, we are excited about how these new digital services can support you through this time.